Nowadays, marketers have a wide selection of instruments they can leverage to reach their goals. There are a lot of disputes about what tools and marketing strategies are efficient and relevant, and what has already figuratively died and should be left behind.
SMS marketing is one of the old-school tools known to marketers, but it still brings significant results and helps to build long-term relationships with clients and win their loyalty and love.
In this article, we will discuss why you should use SMS marketing along with other practices, what advantages it can give to your campaigns and what SMS strategies you can benefit from.
The definition of SMS marketing is next: it is the practice of sending SMS (short message service) messages for promotional or transactional purposes. Businesses from dozens of industries, governmental institutions, NGOs, etc. can use SMS marketing to connect with their prospects and customers.
How does SMS marketing work? Usually, it is done through bulk SMS providers who allow sending hundreds of SMS at the same time, analyzing the campaign performance (checking what percentage of messages was delivered to the end-point recipients and then opened and read).
So, why should you use SMS for marketing and spend resources and efforts here? The question is simple: SMS has a row of advantages that can help a lot of businesses grow.
Marketing by SMS can bring your company to a new level in the promotion and as well as in customer services. Here are a few ways how you can implement SMS marketing and maximize the outcome of your efforts.
Thinking about implementing SMS marketing for your business? Here are a few strategies you might choose.
Flash sales are a great option for SMS, as it creates a sense of urgency and pushes customers to check your discount and make an order or a purchase. Make sure that your offer looks limited and exclusive.
Asking customers to fill out surveys on the quality of customer services, quality of products, etc. will be like killing two birds with one stone: firstly, you might generate reliable feedback you might use to improve your business; secondly, you will be able to show that you care about your customers. You might also manage to resolve any issues with customers before they decide to complain publicly.
This strategy is relevant for businesses providing services and arranging appointments: beauty, healthcare, education, etc. SMS reminders will again show your care about customers, as well as optimize your time: the chance that the person will forget about an appointment will be lower if they receive a reminder beforehand.
Most likely, you are using other communication channels with your customers, including social media. You can combine them with SMS and share links to your profiles on Facebook, Instagram, Twitter, etc., and ask customers to follow you. You might try more creative approaches, for example, announce a flash sale or post promo codes to your social media and send an SMS telling people that they can get a special offer on your social profiles.
To drive customer attention to new products or services, choosing SMS to make an announcement is a great choice, as it is a quick and concentrated channel to deliver info and call for action.
SMS marketing can contribute a lot to your company. It is a cost-efficient, but effective way to reach the customers and invest in their relationships with them. The customers are already acquainted with the SMS channel, hence, it will be easy to establish a connection with them. There are a lot of strategies you can leverage, and there is always a place to create some creative approaches. We hope that this article has answered the question “what is text message marketing” and helped you understand the basics.
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