comments 18.05.2012 Paul Shuteyev @ Email Marketing, Email Newsletters, Internet Marketing Strategies

4 Quick Tips to Email Subject-Line Optimization



email-box-subject-lineHey Guys,

Hope you’re doing great! We all know that a subject line is one of the key factors that “push” a recipient to open your email marketing message. On the one hand email subject line should be very informative and not misleading, on the other – you should follow some tricks that works best and increase an open-rate. I would like to provide you with 4 quick tips to email subject-line optimization – this will increase your open rates! Please enjoy.

1. Avoid Spam-Words. Spam words are still a popular spam-filtering method nowadays. Avoid using words SEX, VIDEO, FREE, CALL NOW, GUARANTEE, ORDER NOW, URGENT. There are about 200 spam-words that activate spam filters. You can easily find them on the web.

2. Keep the subject-line short. We all know that recipients scan their inboxes quickly, and studies show that the best length of the email subject-line is 38-47 symbols.

3. Mention your company name or brand. Other studies show that email subject-line with the brand or company names are more likely to be opened. All because the trust, corporate mailings appears more legit and trustful to recipients. So make it look corporate.

4. Give them a reason! Give your recipients a reason to open the email – make you email subject-line sound funny, memorable, intriguing, etc. Your subject-line shouldn’t leave recipients uninterested and incurious.

4 Quick Tips to Email Subject-Line Optimization
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Written by: Paul Shuteyev

I am an internet-marketing specialist.