Email Marketing Facts and Statistics 2011-2012

Last Update: 5 years ago

Hope you’re doing great! As we all know, Email Marketing is still one of the most precious sale generation engines and B2C communication channels. I want to provide you with fresh facts and statistics on Email Marketing I found using FactBrowser engine. These email marketing facts and statistics of 2012 will help you to rate and improve your email marketing campaigns. Please enjoy!

• Email is really global. There are more than 3.2 billion email accounts nowadays, and 85% of internet users access email.
• Email usage by young people decreased by 34% among 18-24 year-old users in United States in 2011.
• There are still some trust issues with email, just a half of consumers worldwide trust mailings from companies and organizations they have signed up to receive.
• Approximately 83% of all emails reach the recipients’ inboxes.
• Mobile email usage is growing. 27% of all emails were opened on mobile devices during the second ½ of 2011 up from 20% during the first ½ of 2011.
• More than a third of email marketing companies are not ready for mobile email marketing campaigns.
• Investments in email marketing campaigns are forecasted to grow from $1.3B in 2012 to $2B by 2014.
• Nearly 60% of B2B marketers believe email is the best and the most effective tool to generate revenue.
• ¾ of small and medium US business websites have no email link for consumers to contact the business.

More Email Marketing facts to help you to increase open-rates and click-through rates:

• Word “exclusive”, used in Subject line or intro, increases open rates by 13-15%
• B2B emails that contain just 1 or 2 words in the subject line are opened at a better open rate than those with more words in the subject line.
• The most popular reasons people unsubscribe from mailings are:

a.) Too many emails (69%)

b.) Content is no longer relevant to their interests (56%)