Massmailsoftware Blog category Email Marketing

    Latest news, current events, and much more from the field of marketing.

    Email Marketing

    24.09.2020
    Checklist for preparing the Halloween mailing

    Sales are growing in a mystical way during the Halloween period? This is what inexperienced marketers think. But we all know that it is possible to achieve a high level of sales only if you organize your email marketing campaign correctly. In this article, we will give you the checklist for halloween newsletters preparing. Check it out see the rules and great examples.

    24.09.2020
    Email marketing metrics: what you should know for analyzing your campaigns effectiveness

    Do you want to boost your sales with the help of email marketing but don’t know how to find out if the campaign is successful or not? There are metrics for this. In this article, we will overview them. We have prepared the compilation of the essential facts about email marketing metrics and the infograhics with the detailed descriptions of them.

    02.09.2020
    How to improve click-through rate in email marketing: 7 useful tips

    The number of people who do the target action is always fewer than the amount of all the receivers. But if this rate is too low the campaign is unsuccessful. Do you want more people to click the links you place to your emails? Then check some useful tips on how to boost clicks. You will get 7 rules that are made to help you understand how to get better response from email marketing.

    28.08.2020
    How to write apology email to back clients

    Troubles happened. The business isn’t an exception. When something goes wrong, customers feel angry and upset. That’s why it is essential to ask for forgiveness. Read the article and know how to back clients by writing an apology email in the correct way.

    26.08.2020
    Customer retention won’t cost you a fortune: use email to win back clients

    The main aim for all the businesses nowadays is customer winback because many of them were lost because of the situation with COVID-19. And the majority of entrepreneurs have tight budgets for winning back lost customers as they have sustained losses during quarantine. But how to manage customer retention with minimum costs? Email marketing is the answer! In this article, we will tell you how to launch an email customer retention campaign.

    17.08.2020
    Personalization in cold emails. Warm ice of recipients’ hearts

    Personalization is commonly used for mass mailing to current clients. But what about cold emails? It is also a great opportunity to use email personalization. Users left personal data without any doubts and it is easy to get them. In this article, we tell how to add personalization in a cold email campaign.

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