To draw the line between the cold mails & spam messages, everyone should distinguish the difference between the cold mail outreach and all the rest of possible cases that may be referred as spam. Let’s do it!
Cold emails are those messages that are sent to the recipient without previously contacting or requesting their information. Cold emails are different from spam emails. However, if some proper procedures are not followed; cold mail can become spammed emails.
For example, bulk cold mailing is spam because it may not be in the best interest of every recipient. It will result in an impressive percentage of complaints. Therefore, most email services will simply refuse to send mailings to the cold contacts database without following serious rules.
Spam and cold mail can only have one thing in common - they are sent without the recipient's consent. If there are more violations, it is considered as spam. Let’s check how to stop email going to spam & send cold letters to subscribe a customer to a newsletter or even expand your contact base for good.
It’s important: the sender's name and the subject line are the most important points. It depends on them whether the user will open your message or not. Why my email go to spam? – You put it down wrong from the start.
The body of the letter should be to the point. Remind where your ways crossed: you were at a conference together, studied in the same course, etc. The message should answer the question for what purpose you are writing to the user, how you will be useful to him/her.
You cannot sell in cold mail. But you can offer to have a call or meet. It is important to write the conditions yourself so that the recipients can choose what suits them. The initiative should come from you, because you started the dialogue.
The users should always have an opportunity to unsubscribe from mailings. Even those they haven’t been waiting for.
You can limit yourself to one. Let those who did not respond to the newsletter have another one. If you expect maximum response, prepare a chain of two messages at least. They should be unobtrusive and different so that the recipient does not think that she or he is dealing with a robot.
So, how is going your cold email be different from spam?
If you are writing to people for the first time, haven’t met them personally:
If you’re emailing to people with whom you have not had a contact, but you have their consents to mail them:
Cold mailings are letters for users with whom you have not yet established a personal contact and asked for details or those who did not agree to receive any mailings. Depending on what you say in the first email, you will either gain the client's trust or lose them as subscribers. To succeed with your cold outreach but never get to spam, simply follow the basic rules of messaging and apply only proven and useful bulk mailer solutions to optimize your working process. Good luck!
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