Email Marketing


comments 13.02.2008 Dave Hughes @ Email Marketing, Marketing, Sales

Keep Selling Them After They’re Sold

Your best potential customers are the ones you already have. Everyone knows that repeat business can be a big key to success, but there’s another aspect of your customers you need to keep in mind…the best marketing you can receive is a current customer recommending you to their friends, family and co-workers. I’m not talking […]

comments 12.02.2008 Dave Hughes @ Email Marketing, Email Newsletters

Email Marketing Is Like Sex

Okay, I’ll give you a few moments to get those images out of your head, and we’ll continue. … Better? Okay. Now, let’s answer the question on your lips; (No, not “Have you flipped your gourd again, Dave?”) how is email marketing like sex? Sometimes, whether it works or not, and whether or not it’s […]

comments 11.02.2008 Dave Hughes @ Email Marketing, Marketing

Market Your Online Business With Posters

Believe it or not, this isn’t a guide to the best print shops to have posters done to hang up at the bus stop. I mean a completely different kind of posters…forum posters. There are many ways to utilize internet forums to further your marketing goals, and many reasons why you should. The first (and […]

comments 06.02.2008 Dave Hughes @ Email Marketing, Sales

Spend It To Make It

Everyone wants marketing for nothing and their traffic for free. (My apologies to Dire Straits.) And there are a lot of ways to get it done. But sometimes you want more for various reasons: You’re launching a new product. You’re offering a new service. You need your overall traffic numbers up. After months of using […]

comments 05.02.2008 Dave Hughes @ Email Marketing, Sales, Search Engine Optimisation Tips

A Customer’s Life: The Hunt For Help

When someone has a problem, need or desire, their first stop on the internet is usually Google.  For example, if a business owner is looking for a way to process credit cards for payment online (and they have no knowledge of this area), a trip to Google and a search for “credit card processing” will […]

comments 01.02.2008 Dave Hughes @ Email Marketing

Why Does Email Marketing Work?

On Wednesday, I talked about the question “Why use email marketing?” The simple answer was “Because it works.” However, that leaves the question “Why does it work?” unanswered. There are a variety of factors that contribute to the overall success of email marketing, with one of the biggest being the fact that an email marketing […]

comments 31.01.2008 Dave Hughes @ Email Marketing

Should A Blog Be Part Of Your Marketing Plan?

In answer to the question “Should a blog be part of your marketing plan?” the answer is yes. There are millions of blogs on the internet today; most are of the personal variety, with the blogger writing about what they did that day or their favorite television show. But blogs are increasingly becoming a part […]