Massmailsoftware Blog category Email Marketing

Hey Guys, Hope you’re doing great! We all know that planning task is  harder than it sounds sometimes. I found a great list of email marketing ideas and tips for 2012 – you can find some great ideas here and use them to improve your email marketing campaigns. This email marketing plan covers following areas – list growth, data capture, deliverability improvement, content and design ideas, email automation and segmentation tips, email list inactivity problems, etc. Please enjoy! List Growth/Data Capture Investigate new options and channels that help you acquire more new subscribers and associated data you can use to fine-tune […]

Hey guys, Hope you’re doing great! As we all know, Email Marketing is still one of the most precious sale generation engines and B2C communication channels. I want to provide you with fresh facts and statistics on Email Marketing I found using FactBrowser engine. These email marketing facts and statistics of 2012 will help you to rate and improve your email marketing campaigns. Please enjoy! Email is really global. There are more than 3.2 billion email accounts nowadays, and 85% of internet users access email. Email usage by young people decreased by 34% among 18-24 year-old users in United States […]

Hey guys, Hope you’re doing great! As you know, call-2-action is the most precious part of email marketing campaigns. I would like to provide you with Top 5 tips on how to make your email call-2-action better. This will be about verbs, style, visual appearance, customers’ attention and more. By the way, many of email marketing software allow to automate the insertion of call-2-actions and also allow to easily edit them, for example  – the newest Atomic Mail Sender. Please enjoy the Top 5 tips below!   1.Verbs you’re using Keep the verbs short and easy to understand, such as read, […]

Hi guys, Hope you’re doing great! Many of you are email marketing professionals, experts and gurus, but still some of you may just have started email marketing career. When I started this 4 years ago it was so hard to follow tons of new information, new strategies, tips, tricks and more. There is so many information on email marketing on the web and it’s really hard to find out the right one to start with. That’s why I would like to provide you with 3 email content tips that will be useful for beginners and non-professionals. Please enjoy! Write to […]

Hey guy, Hope you’re doing great! Can you imagine your life without basic online communication ways like social media websites and emails? Me neither! Today I want to provide you with the social media statistics of 2011-2012 – here you will find visual charts that show age, gender, purpose and time spent statistics on social media usage. P.S. Looks like social media is for younger persons and email is for the veterans. Hope this stats will help you in your social media and email marketing campaigns!

Hey guys, Hope you’re doing well! Email marketing statistics help us to improve our campaigns along with the growing and changing market of email marketing. Latest researches show that B2C deliveries are slowly going down and B2B ones are on its way up. This means 2 things to emails marketers – B2B service and solution quantity is growing in the market, and the second one – B2B deliveries are more stable and strong to spam filters and different delivery failures. Please see the statistics below and enjoy!