Improving Your Email Message – More Tips and Techniques (plus Statistics!)

    by Paul Shuteyev
    22.05.2012
    Hey guys, Hope you're doing great! We all know how subject lines and good email content are important and we really talk a lot about them. Imagine how your recipients scroll down their inbox full of emails, spending just seconds on each and every subject line. If your subject line is super cool (equals to misleading, as people do not believe in free things or super offers anymore) or too ordinary then your email message will not be opened. I would like to provide you with more tips and techniques on how to improve your subject line and email message content and make them even better! Please enjoy :) 1. Personalize, personalize, personalize... Always! Personalization and list segmentation by interests  are key methods to grab recipient's attention.

    email-personalization-email-segmentation

    2. Describe the benefits, not features. Not all of your email recipients are tech savvy, this means you should provide them with the info they can understand and accept - don't talk much about your product's features - tell them how this can help them, how this works and what they can achieve by using your product. 3. Use direct verbs and be clear. When you prepare your subject line or Call-2-action texts you should be 100% clear - it's better to have "Download a free demo" text on the button, than just "Click here" or "Special Offer". When a recipient knows what's there or expects something - he's more likely to fill your offer or test your product. Don't chase clicks - chase conversions.
    Written by:
    Paul Shuteyev
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