Massmailsoftware Blog category Email Marketing

As we all know, not each SPAM-tagged email is spam, as the users usually mark most of the unwanted emails as Spam, even if they susbscribed to some service or newsletter before. So such SPAM-tagging may really harm your email marketing campaigns – email service providers use filters, that block often spam-tagged emails, and this means that your subscribers will not receive your newsletters and other mailings, even if they really want to and are waiting for them. I would like to provide you with a  TOP 5 Ways to reduce the SPAM-tagging of your mailings: Make it easy to […]

Hey friends, So nice to prepare a fresh post for you, as I enjoyed my vacation last week. As we all know summer is like a trigger for social network visitors – summer boosts social network and social media activity: vacations, events, summits, etc, – so many info to submit to social networks and share. And today I would like to provide you with a list of questions you should ask yourself and that will definitely help you to boost your email marketing campaigns. Yes, social networks will serve us as a knowledge-base to define the right niches, customer types […]

Hey guys, Hope you’re doing great! We all are sending thousands emails to our subscribers each and every month, and we do follow some “rules” to avoid black-listing and spam filters. I would like to provide you with the exact scheme and steps of an ordinary email delivery: marketers-2-subscribers. So which technologies are used to deliver advertising emails to our subscribers? First off, your email service provider (ESP) formats your message and sends it to a mailer (MTA). The MTA adds header information about the sender (RSVP address), the ESP (IP address) and the recipient (email address). Next, the MTA […]

Subject Lines: Emails with shorter subject lines tend to outperform those with longer lines: Subject lines of 4-15 characters generated a 14.1% open rate, whereas those containing 51 or more characters had the least amount of opened emails (9.9%). The highest click rates were generated by emails with subject lines between 16 and 27 characters long (4%). Interestingly, the category which generated the most opens did not generate the highest click rate: Subject line lengths with 4-15 characters generated a 3.1% click rate. Bounces by mailing frequency: Marketers sending emails more frequently garner fewer bounces. Emails sent to subscribers less […]

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Hey guys, Hope you’re doing well! Today I will provide you with 5 tips on creating a perfect thank-you email. Thank-you email is the part of email marketing, that lets the other see the level of your skill in email marketing, as it’s harder than just prepare a mass-mailing and then sit and wait for results. Thank-you email is the key that will always help you to stay in touch with your customers and make them feel happy. Good, let’s start, I will try to keep the tips short, to make them easy-2-follow. Top 5 tips on creating a perfect […]