Massmailsoftware Blog category Email Marketing

Atomic Email Logger Hi guys, Hope you’re doing really well. I would like to proudly announce that we have released an update for our Atomic Email Logger software, and we have also updated one of the plug-ins for Atomic Email Logger – Atomic Pst File Processing Plug-in. Atomic Email Logger (EML) is an email harvester designed to search through files stored on your hard drive and extract email addresses if any. Do you know, that your hard disk may contain thousands of e-mail addresses that you’re missing out on? These addresses can be found in Program Files, the Internet browser […]

Hi friends, Email Marketing is a great business with billions of revenue and investments. Email Marketing niche is changing as the time flies. Starting with 2009 we had to track and improve the social media part of Email Marketing. In 2010 we tested new HTML-emails, built-in social media widgets and built email lists using different social networks. Now let’s talk about year 2011. This is a very special year for all of email marketers, because we have so many techniques and trends now we need to track, test, and improve! Today we’ll talk about metrics. See below the chart for […]

Hi friends, Here are Top 6 Email Marketing Trends and Strategies of 2011. But first off, I’d like to show you some digits that year 2010 gave us. * 97% of US households use email (e-Dialog, 2010) * 75% of internet connected homes use social networks (61.5% of all US Households) (Nielsen, 2010) * 91% of the US population uses a mobile device (CTIA, 2010) * 23% use a smart phone (Frank N. Magid Associates, 2010) Trend #1: “Content – Engagement Strategy” Listen, engage and take action with your subscribers. This means providing content that spurs interaction and promotes advocacy, […]

Hi friends, Hope you’re doing well! Year 2011 is coming. What will it bring? Seasons are changing, markets are changing – and we need to prepare some special techniques to remain stable and successful in 2011. Let’s talk about Mobile Marketing, not SMS/MMS/BlueTooth, but just mobile market and mobile email marketing this time. 50% of Americans will have Smartphones by December 2011.

Hi friends, Google equals power, so as Facebook and Twitter. So does it mean that we’ll have a clash of media and search titans in 2011? Google is known as the most individual and independent search engine that changes its algorithms and analyzing processes quite often. The news is Google recently stated that they have over 200 factors in the ranking algorithm and each one of the factors may have several variations within each as well.  Now with one of these factors being ‘social rank’  how much of an affect does social have on rankings? Google Algorithms – …To Serve […]

Hi friends, As we all know, small online-business owners often feel the cash-flow pinch, especially when they’re starting out. Because their resources are limited, they may feel that their marketing efforts have to be limited as well. Well, winter time is a miracle time, so what I want to introduce is few powerful marketing tools that all of online-business owners can start using right away! Below is a short review on 4 new tools to boost your online business in 2011. What business owners need to do is take a lesson from the inventors of the 19th and early-20th centuries: […]