The Best Time to Send Emails (Backed by Expert Research) [Update 2023]

    by Danish Mehmood

    Best time to send emails

    Initiating your send-outs at the best time to send an email may help you achieve significantly better results. People are more likely to check their email, visit your site, and make orders at certain times of the day, week, and month.

    This article will cover the most important takeaways from expert research on the best time to send emails. We suggest you understand when is the best time to send emails.


    What best email sending time we search for?

    If you are looking for the best time to send your mailings, it is recommended that you choose intervals where there is low competition, around the time when other companies are silent. Why fight for audience attention with the flow of other messages?

    This strategy is suitable in cases where there is a low open rate, and you notice a drop in the number of subscribers.

    Optimizing & choosing best email send times is one of the simplest ways to refine your strategies, so you can always compare metrics to confirm that you have progress.

    Keep in mind that email marketing success depends on a variety of factors, and great timing is one of them. Good timing won’t fix or irrelevant campaign, but may occur to be a turning point of success.

    For every marketer, sending emails is a key lead-generating tactic added to their marketing toolkit. That’s why the choice of the convenient mailing time & place for bulk messaging will comprise success. 

    Indeed, flawless email delivery for higher open rates, conversions, and sales are a goal of every ambitious email marketer. So, send letters to your clients at the most favorable and active time to achieve positive results with the help of verified email timing data on when did email start, how or at which day of the week it ended and so much more.


    Which is the best day of the month to send marketing email?

    Days in the month in terms of the best times to send an email blast may sound completely irrelevant for email marketing, but there are some surprising trends in marketing analytics that indicate the importance of this kind of targeting. At the very least, you should keep the data in mind as you develop new content and campaigns.

    Again, this is an especially relevant consideration for brands that offer a monthly newsletter:

    • If you send emails every week, you shouldn’t avoid most times of the month because they result in slightly worse performance. That said, a few days lead to such a significant drop-off that they may be worth ignoring altogether.
    • Another most obvious trend is that emails lead to substantially better results on both open rate and click-through rate during the first half of each month be it the best time to send email on Thursday or any other day.
    • After that, the metrics begin to drop before reaching their nadir on the 25th and 26th. 

    These dates perform poorly on each of the two metrics, so you should send emails on other days whenever possible. 


    What about the best day of the week to send email?

    Just the audience is more likely to open, read, and click through on emails on specific days of the week. You might not expect the day to have as much of an impact on sales, but some days perform much better than others.

    • Thursday, for example, is the overall best day for promotional emails when you take into account both open rate and sales.
    • Tuesday and Wednesday are next, indicating that mid-week emails are generally more successful. 
    • That said, Sunday leads to a relatively high click rate (but disappointing sales).



    • If you run a weekly newsletter, consider moving your emails to Tuesday, Wednesday, or Thursday.
    • You should at least avoid sending the most important content on Mondays and Saturdays.

    In contrast to Tuesday, Thursday, Monday and Saturday are the worst days of the week for sending emails. The best time to send b2b emails is definitely Wednesday.


    What’s the best time of day to send marketing email

    Emails tend to perform better when performed at certain times, and this is especially true for weekdays when most people are at work.

    Email timing is usually more flexible over the weekend.



    • Open rates are higher at 8 AM than at any other time.

    Thus, morning emails also lead to a click-through rate of nearly 8 percent. Most people check their email in the morning before work, so emails sent at this time have a better chance of being read quickly.

    • 4 PM is the perfect time to send promotional emails that are designed to increase sales.

    On the other hand, emails achieve much better order rates later in the day. So, it’s the best time of day to send marketing email.

    Your audience will have more time to consider the offer after work than before—most people tend to shop online in the afternoon rather than in the morning.

    • You should almost always avoid sending emails between roughly midnight and 6 AM.

    Generally, it’s best to send email content that focuses on engagement earlier in the day before trying to make sales in the afternoon and evening.


    How to use the best time for email blast utmost

    Research on the best timing for email marketing allows you to identify your strengths, outline goals and think over the way to achieve them in a better way.

    The campaign goal is to manage the perception of the target audience and influence its behavior. When you study behavioral things on timing: days of weeks, time of the day, etc. Impact your audience accordingly & improve your best time to send eblasts.

    Hence, your best marketing strategy should be a set of logical actions that change the perception or behavior of consumers. That is a long-term plan that will help the company increase sales and profits based on your research. 

    Your strategy may focus on the audience as a whole or on separate segments. It can be functional, corporate, or business. The best option for each enterprise is a mix selected on the basis of SWOT analysis.

    For example, you market a grocery network with food delivery services, then your analysis would probably look like this:


    Checklist on how to start:

    • analyze the market, its capacity, and potential;
    • highlight the main competitors and the advantages of their products.
    • based on the data, it will be possible to define your strengths and develop a strategy;
    • analyze the target audience;
    • study the state of the company itself: what is there worse or better on the market, what opportunities are there, whether there are macro threats;
    • decide on a product portfolio if the company is engaged in the release of several types of products. 

    At this stage, you need to calculate the share of profit from the sale of each of them, sales volume, prospects, etc.

    Finally, formulate your marketing goals. If they are about the acquisition, then a search for potential leads is a primary task. 

    How do you find the email addressand other data for your next lead-generating campaigns after your analysis is done and the ways to promote your business product in an organic way are chosen?

    You simply set up your communication with your audience via various channels by providing them with top-notch content based on your competitor & your company SWOT:

    • Customer stories
    • Testimonials
    • SEO updates
    • Landing pages
    • Ads
    • Email marketing
    • Social networks, etc.

    You advertise your business & pick data to improve your marketing as per the best time to send email campaign.

    The effectiveness of work may be checked by a number of indicators, especially since they can be immediately tracked in metrics systems for digital marketing or email tracker. The first thing they pay attention to is traffic growth, bounce rate, conversion. Then - the number of customers, the size of the average check, profit.

    Experienced marketers may often use email tracker or similar software to verify bulk emails online free, optimize their email marketing work, improve the quality of their content and boost the overall campaign results. They may also check out their performance success as per the criteria set there all-in-one.

    Always trace how subscribers respond to changes in email frequency when you apply it:

    • If they unsubscribe/mark your emails spam.
    • If they disengage,
    • If they engage & convert.
    #1 reason people unsubscribe from emails is that a sender emails too often. Thus, your email frequency is something subscribers care about. A lot! This may play the worst joke on even the most sought-after marketing plan.

    It's great if not a marketer alone can develop a good strategy, but a whole department. The team of specialists breaks down all the work into several tasks, each of which is dealt with by a separate expert bringing maximum expertise in what’s going on. Check out how it was in the following case.

    A Case

    After hiring the UK email agency Alchemy Worx, they developed another plan to send more emails out, taking into account the best periods of time. Aviva surveyed subscribers to see what kinds of content they would most like to receive in their emails and when. They decided to increase their mail frequency slowly.  And they took the right strategy because a stitch in time saves nine.

    Aviva, which is the largest British, and fourth in the world group of insurance companies, classified as systemically important for the world economy, had been mailing only once a year, which seems surprising. Usually, it occurred in the month before a customer’s annual policy expired.

    The result was awesome:

    • 48% more requested insurance quotes,
    • 304% more unique clicks,
    • 45% more email revenue.

    All due to the fact that the company refused annoying regular mailing with the previous frequency scheme, changing it into custom, targeted at each segmented group accordingly. 

    That’s where it was important to take into consideration: when is the best time to send a mass email and how to scale it.

    There are also intermediate steps, without them - it is difficult to achieve success. For example, checking the sustainability of competitive resources, calculating the life cycle of the target audience, or your product, studying consumer experience, UX, etc. All that takes place in a great marketing strategy, and with a concern of the best timing for marketing activities, of course. 


    It often happens that even a well-thought marketing strategy doesn’t work without a clear vision of the consumer's portrait and the behavioral patterns. Email timing is all about it. It is advisable to identify it before selecting channels to influence the target audience. This will help save your budget and get the desired result faster.

    When you draw up a consumer portrait at each stage of the company's development it is better to include statistics on their activity timing. In addition to ordinary users, there may be other interested parties: intermediaries, dealers. And these are new clients with different behavioral patterns and the activity timings accordingly.

    Here, the easiest way to analyze the target audience timing is to apply direct surveys, audit cases, research on the Internet, or order a professional consultation. To clarify what users lack in existing products and adapt the product to their needs, get a deeper insight into their psychology and behavioral patterns. 

    At the same time, it is important to collect as much information as possible about each audience: what are the needs, fears, values, wishes, and their favorite times for deals. Subsequently, this data will help to create a compelling message for exposure. 



    Adjusting your target days and times could significantly improve your sales, but most marketers aren’t thinking about email timing — simply being aware of this data will put you ahead of the competition. Remember to A/B test timing, surveys, and other elements to learn more about your unique audience.


    Use these times as general guidelines, then test your campaign timing to get the absolute best timing for your customers. If you do that, you’ll improve your open, click-through, and order rate in no time. Feel free to ask for professional assistance with us!

    Written by:
    Danish Mehmood
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