Email Marketing


comments 20.04.2019 Anastasia Sukhareva @ Email Marketing

The best program for the professional Email Marketing: Analysis Report

The best mass mailing software

Choosing the best tool for your email campaigns can be a real challenge. You can spend hours and days looking for the best option.
But time is money, so don’t waste it and read our presentation, where we’ve analyzed the top 5 mass mailing softwares for you.
There is a list of features that is a must for a successful email campaign. We’ve checked its availability in these programs, and here is what we have.

comments 15.04.2019 Chris Donald @ Email Marketing, Email Marketing Strategy, Guest Post

How to Keep Your Emails Away from the Promotions Tab of Gmail

How to reach Gmail inbox

Moreover, even if your user does check their Promotions tab, your email will be lying in the midst of a plethora of other marketing emails. So, no matter how much of your effort goes into crafting engaging content for the readers, if your email gets buried in the Promotions tab, the chances of it being noticed are slim.
You can’t make changes to Google’s algorithms that work in the background to decide which email goes under which tab. However, you can make a few changes in your emails to make them recognized as primary emails.

comments 11.03.2019 Quinn Cooley @ Email Marketing, General, Guest Post

Taming The Masses: Skills That Empower Modern Marketers + Infographics

Top DIgital Marketing Skills

In today’s digitally empowered society, marketing is one of the most lucrative industries in the world. The feats accomplished by today’s skilled marketers are nothing short of amazing. They can capture the attention of millions of potential consumers among a global audience in only a few short hours using specialized skills and a computer.
Marketing trends are ever evolving. As a new generation takes the helm of society, marketers must adjust new tools, skills, and strategies to reach a young and increasingly the influential audience.

comments 07.03.2019 Anastasia Sukhareva @ Email Marketing, Email Marketing Campaigns, Email Marketing Tips, Email Newsletters

Hacking tips on How to stand out in the “Inbox” folder

Bright Subject line and Pre-header

There is a legend about the 100% Email Open Rate. But in fact, you’ll get such success only if you send newsletters to your family members (but there is no guarantee). The average Open Rate of the mass mailing campaigns in the marketing/advertising industry is 17.85%.
But there is a chance to make this fairytale more real.
Wanna win the perpetual battle for attention in the inbox? Read this article and find out practical hacks on how to improve the newsletters to make it noticeable for the user.

comments 25.01.2019 Patrick Foster @ Email Marketing, Guest Post

Why Startup Ecommerce Brands Rely on Email Marketing

Why Startup Ecommerce Brands Rely on Email Marketing

Running an e-commerce startup today provides a remarkable amount of turbulence. The highs are high indeed — get the right attention at the right times, and your brand can become a worldwide trend in a matter of minutes — but the lows can be desperately low.

So if you’re going to muster your resources and launch your store, you need to play a very smart game indeed. Your marketing strategy needs to be effective and efficient — and when it comes to digital marketing, there’s no more solid option than email marketing.
Here’s why email remains the tactic of choice for e-commerce startups everywhere:

comments 20.12.2018 Kevin George @ B2C Email Marketing, Email Marketing, Guest Post

Email Marketing – Cost effective solution for Small Businesses

Email Marketing Solution

The guest of our blog – Kevin George, Head Monk – Marketing, tells how to handle the major problems small businesses faces in marketing: lack of resources, a thin stream of prospects owing to limited brand recognition, tight purse strings, shorthanded in the workforce. In the article, you’ll know why and how email marketing can help solve these difficulties.

comments 05.12.2018 Anastasia Sukhareva @ Email Marketing, Email Marketing Design

How to create wow images for email newsletter

Newsletter images

Wanna your email campaigns being read – make it shine! Illustrations are one of the key attention-grabbing parts of your mass mailing strategy. And today you’ll know how to create the cool graphic for your emails with the help of pics.io photo editor.
We will tell you: why illustrated emails are necessary, where to find free images to use, and how to optimize this graphic for your newsletter without web-designer.