Massmailsoftware Blog category Email Marketing

Hey guys, Hope you’re doing great! We all know how each subscriber is important and how it’s sad to find “dead” (inactive) subscribers on your list. Some email marketers just delete them from the list, it’s not so bad, but it’s always possible to bring some of inactive subscribers to life and increase your list of active recipients. We do not support deleting inactive subscribers as it’s always worth bringing them back to your list. I would like to provide you with 3 strategies on reviving your dead subscribers. Let’s start! Strategy 1. The Cut-off. This is simple and straight […]

Hey guys, Hope you’re doing great! You all have heard about different tests, including the popular one A/B test. I believe some of you tried it. Whether you are familiar with tests or not you probably know that’s it’s kind of a hard for newbie to choose what to test. I faced this problem when my friend asked me what are the key elements of an email campaign that should be tested. Here is the list I advised him, hope you find it helpful! Subject lines. It’s good to test all you can here – from words to tone. It’s […]

Hey guys, Hope you’re doing great! We all know how good subject lines are important, and that it’s a real art to prepare a good one for your email campaign. I’ve stumbled upon some statistics I want to share with you. I have TOP subject-line words that drive best results and open-rates for Hubspot and Mailchimp users. I will try to keep it short and easy-to-follow. Let’s start! TOP words that boost email open rates for Hubspot users are: secret e-sales awesome skills ebook helpful shipping TOP words that boost opens for Mailchimp users: posts jobs survey week’s e-newsletter issue […]

Hey guys, Hope you’re doing great! As you know Gmail is one of the most popular web-based email clients nowadays and the amount of Gmail users is still growing really fast. Gmail is very special email platform – it’s really good and useful, but at the same time it has a lot of barriers and algorithms that make your mass email campaigns reach Spam folder. We do not support spam in any way, but sometimes Gmail blocks non-spam emails. I would like to provide you with 5 tips on how to break through Gmail’s barriers and make your emails hit […]

Email marketing is still in progress. According to Forrester Research investigations the total money spending on email marketing will be equal to 63% of the budget, and The Radicati Group, Inc. confirms that almost half of worldwide email users will be in the Asia Pacific region, the home to China and India, two of the largest Internet populations. During the next four years, the number of corporate email accounts will increase at a faster rate than consumer email accounts, as organizations continue to extend email services to employees who may not have had access to email in the past. Consequently […]

Hey guys, Hope you’re doing great! As you know it’s not so easy to prepare a good email message, even if you have a focused topic to talk about. It’s always hard to make your email laconic but informative and catchy. That’s why I have prepared 7 steps I use to create an email message that will meet my open-rate and click-through expectations. Please enjoy! 1. Organize. You need to organize your email message for effective presentation. It’s better to mark out your topics and ideas and then detail them. You email message should not be a pile of info, […]