Massmailsoftware Blog category Email Marketing

    Latest news, current events, and much more from the field of marketing.

    Email Marketing

    30.08.2012
    Email Marketing Trick – How to Use Symbols in Subject Line

    Hey guys, Hope you’re doing great! As you know the best technique is the underused one. There are so many techniques and tips on how to make your email campaign better, and most of them are overused and not so effective anymore. The real luck is to find an underused email marketing technique that will boost your email campaigns. I would like to talk about such technique today – I mean subject-line symbols. Symbols in subject line are the great way to catch subscribers’ attention and make them open your emails. I will provide you with few tips on how […]

    28.08.2012
    Email Marketing Strategy Tips – Improve Your Email Campaign (Video)

    Hey guys, Hope you’re doing great! As you know I always split all the email marketing specialists in two main groups – service users and software users. Also, I always say that email marketing software is still alive and kicking, and many of us (I mean email marketers) choose software instead of services.  As a proof I have a video from Software Advice. My friend Lauren Carlson and Brian Brown from Silverpop discuss few smart strategy tips on how to improve your email marketing campaigns. Please click the image below to proceed to the video.

    27.08.2012
    12 Questions That Will Help You to Improve Your Email Campaigns

    Hey guys, Hope you’re doing great! The sky is the limit when it comes to email campaign improvement. Also, sometimes it’s hard to determine what to start with. That’s why I would like to provide you with a list of 12 questions that you may ask yourself about your email campaigns – this will make it easier to develop and improve your email campaigns. Let’s start! 1. Do you send out email just because you need to or it’s scheduled or because it’s a good time and place for your current mailing? 2. Do you know why you send emails […]

    23.08.2012
    Why & How to Use Laconic and Short Email Messages

    Hey guys, Hope you’re doing great! Sorry for no posts during the last week, I had a vacation. Now I feel full of bright thoughts and energy, and I would like to continue our email marketing conversations. Today I would like to talk about short and laconic emails. As you know more and more email marketing specialists advise using short, laconic and focused email messages instead of large ones. That’s a good point, I guess. I always like the emails that are short and easy to understand and take action. Email messages are sent to return in actions and traffic, […]

    13.08.2012
    Pinterest Can Improve your Email Marketing Campaigns

    Hey guys, Hope you’re doing great! As you know Pinterest is the fastest growing social network in history with 20 million unique users these days. Pinterest is a very interesting social network, not only because of tons of useful pictures, but because of its business opportunities. Today I would like to discuss the ways you can improve your email marketing campaigns with the help of Pinterest. Actually, there are 3 ways you can use Pinterest for your email marketing campaigns: Emails containing Pinterest-generated content Emails prompting subscribers to follow your business on Pinterest Emails with the content your recipient will […]

    10.08.2012
    Email Copywriting Secrets – Write it Like a Boss

    Hey guys, Hope you’re doing great! We all know how body of the email is important – it needs to be creative and catchy to provide you with the maximum output. Not all companies have their in-house copywriters, that are creative and marketing-addictive, but it’s really possible to become one and then create awesome email texts. Sure, I can’t make you super creative in 15 minutes, but I can show you some secrets that will make it easier to create an outstanding email content. Let’s start! 1. Write naturally. Choose the time of the day when you feel most creative […]

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