"Take me to the hospital Take me to the hospital Take me to the hospital Take me to the..." "Take Me To The Hospital", The ProdigyEmail list cleaning is like brushing your teeth in the morning - it's not very entertaining, but you've got to do what you've got to do. Mailing lists are very important marketing tools; most business owners take great care in setting them up and watching their statistics. Because they grow and thrive, you can think of your mailing list as a living organism that needs care to survive. Like all living things, if neglected they can become unhealthy and an unhealthy mailing list is of little use to you. You need to know how to set up a healthy mailing list from the start, and know what warning signs to look for when taking your mailing list’s temperature.
A healthy list will generate income and leads, while an unhealthy list ends up undeliverable and completely worthless. It is critical that you start your mailing list out on the right foot with a clear opt-in process. Most people these days build their e-mail marketing lists through their website; make sure your opt-in is clear (your customer should not be surprised they ended up on your mailing list). To avoid being seen as SPAM many marketers are using the double opt-in where people that have clicked a button to subscribe to your email will actually get sent a welcome email that contains a link they must click on in order to officially join the mailing list. This confirms that the person joining your mailing lists is doing so because they truly have interest in what you’ll be sending them. They are much more likely to open your emails and click on your links.Never buy third party email lists. It is actually illegal to market to people through email that you do not have a relationship with. Even if it were allowed, why waste time and money adding people to your e-mail list that have no intention of buying anything from you? Most of these people will immediately mark your email as SPAM and seriously hurt your credibility and delivery rates. Know what you’re going to send out, and keep the flow steady. If you’re only going to send them one or two emails a year, forget about it. They won’t remember who you are. On the other hand, you can’t send them three e-mails a day as if you’re their BFF either. Have a consistent mailing schedule. If you touch on more than one topic or demographic you might want to consider segmenting your marketing list to better target your customers. Providing relevant and insightful content is the key to building a lasting relationship with your readers. Finally, make sure there is a clear and simple unsubscribe link in every email you send out. The easier it is for people to remove themselves from your list when they are no longer interested, the less likely they are to report your -mails as SPAM or to delete them without opening. It may seem counter intuitive to show people the exit sign, but trust me; you’ll be doing them and yourself a huge favor in the long run.
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