Gossips are saying that bulk SMS has lived its 132 years and died. But the practice shows that this dead marketing channel is alive and works for the benefit of the business. There are so many text message types you can use to promote a brand. But SMS coupon is one of the eldest and effective, especially on holidays.
On the eve of the spooky holiday, it could be profitable to resurrect the old marketing instrument. Activate users and involve new clients by creating a text coupon program. Read the article and know how to boost holiday marketing with the help of a text coupon.
A mobile coupon is the digital version of a paper one. Thankfully, in 21 century there is no need in waiting for the postman and searching for scissors to find or get discounts. They help customers save money and shops to involve them.
The statistics prove that it makes sense to use text coupons.
There are some reasons why brands use coupons:
The loyalty program means a lot for the brand, and it will be stupid to miss this opportunity.
“Gift for you!” is a moving force for sales. Many shops give a present when customers make a purchase. In this case, they should be careful with calculations. For example, if you sell books, the present can be a calendar or set of bookmarks. For shops with high-quality products, the gift valuated $50 on purchases over $200 is available. The major marketers fail is in giving a low-quality free product. The present must be worth to buy. It makes the deal more profitable. To start this sale, you can send bulk texting campaign like:
You give customers a per cent from purchase. It can be 30% OFF on all spectrum of goods or some categories. The per cent depends on goals and profit. Make up your mind how much money you can “give” the clients without selling at a loss. This type of coupon helps a business if clients see a real benefit. The discount of 5 or 10% isn’t so attractive. Optimal, it is 30%, but in some situations, it is possible to get 50% OFF. For example, when you are preparing for the new season, you can sell the old collection at half price.
Similar to the previous point, but the customer gets a discount on monetary value. For example, when a person buys products, he/she receives a cashback. You can set limits, purchasing at $50 the refund will be $15, $100 - $30. This type is right for business because people will want to get more discounts and start to buy a lot. Finally, the company wins in two ways: trust level to the brand will increase, the profit won’t disappoint.
One more motivating coupon is BOGO (buy-one-get-one). There are two variants of this coupon:
This coupon is effective because you make buy more. The clients get a discount if they buy at least two products.
The first step is to recognize what goal you have. Is it a season sale or a new product release? What do you want more:
You should define the offer and choose one type of coupon. After these steps, you can start the campaign.
It can look like this SMS:
Following the link, you will see this page of the store.
The store BuyBuyBaby focuses on the discount by placing it in the first place after the shop’s name.
Avenue sends an image at first and gives the amount of the discount in the MMS, then tells details.
Such a coupon is difficult, and in case of deleting the message, the customer lost it. Imagine, the clients get SMS with promo code, and they should enter it on the website to get a discount. But they delete the SMS by accident. They are angry, because of losing the good proposition. If the promo code was a relevant word, the customers could have used it by memory.
There are so many services for creating text coupons, the working principles of which are similar. For example:
Atomic SMS Sender is easy to use. To send the mobile coupon you should follow the next points:
After the campaign, we advise analyzing the result to improve the next one.
Having analyzed the most popular services, we’ve seen that the average price was $62 per month when you chose the cheapest tariff. The price of bulk text messaging in Atomic SMS Sender depends on the number of messages. If you chose the direct channel, the price will be $0.031 per SMS.
For example, Halloween is coming and to start the bulk text messaging campaign with a coupon is the best way to increase profit and customer loyalty.
A suitable coupon type for Halloween is sending a discount promo code. In this case, it is important to remember all aforesaid pieces of advice.
Having chosen the service, generate the code that includes words relevant to the holiday.
Catch inspiring examples to holiday text coupon campaign!
Draw inspiration from our examples and make your own successful text coupon campaign! Our advice help do it at best!
We are sure that you already have got amazing ideas for text coupons. Use them and enjoy the high level of customer loyalty! Have a good bulk SMS campaign!
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