TOP 15 Email Marketing Mistakes

    by Paul Shuteyev

    15-fifteenHey guys,

    Hope you're doing great! We all know how profitable email marketing is, and your email marketing campaigns should look perfect to convert. I would like to provide you with a list of 15 most popular email marketing mistakes - avoid them and make your email campaigns perfect!

    1. Emailing People Who Didn't Opt In. Sometimes people call it spam.
    2. Making Unsubscribing Difficult. It's against CAN SPAM Act and human rights, I guess :)
    3. Not Honoring Unsubscribes. Honor, award and respect them.
    4. Writing an Unclear Subject Line. Seriously, that's your chance to make a recipient open an email, don't miss it.
    5. Not Indicating How We Know Each Other. Remind your recipients about the good old times and how he subscribed.
    6. Providing Irrelevant Content. It's easy to understand and hard to comment, just make sure you're sending right content to the right email list.
    7. Bombarding Recipients With Email. 1-2 times a week is really enough.
    8. Sending Emails Once a Month. Again, 1-2 times a week is good and enough.
    9. Including Broken Dynamic Content. Hi [list1], hope you're doing great! Nice, huh?
    10. Not Including a Call-to-Action. How can you expect sales then?
    11. Sending Emails That Aren't Mobile Optimized. Half of the emails I receive is checked on the go, via phone. What about you?
    12. You're Overdesigning Your Emails. Don't let your design steal the attention from the main Call-2-Action.
    13. Not Optimized for Plain Text and HTML. Some recipients see plain text only, so be sure your email looks good in both HTML and plain text modes.
    14. You're Not Proofing Your Email Before Sending. Grammar mistakes and broken links will not boost your campaign.
    15. Not Providing a Real Address to Reply To. Avoid using address as your from-address. If you can't change it - have a reply-to field in the end of your email.
    Written by:
    Paul Shuteyev
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