Massmailsoftware Blog

Is mobile marketing dead, or is it only getting started? If you consider that by 2016, 62.9% of people globally owned a mobile phone, this is one marketing medium that won’t die soon. In this post, we’ll look at how to hack mobile marketing in 2019.

We all know how important social media websites and social networks are. This is a comfortable place for all of web surfers. Such social networks like Facebook or Twitter became a home page for so many users. Nowadays internet is not just checking websites, it’s more like checking your social networking profile for all the news, info and updates you want and need. So what does that mean? Just one thing – you should make your leads and potential customers feel comfortable while you stay in touch with them. This means you should choose their communication channels, period. Here I […]

Hey guys, AtomPark proudly announces successful SMS message delivery to Bermuda Triangle, also known as Devil’s Triangle. All sent – all delivered, no losses 🙂 Seems like boats and planes are more interesting to Devil than our messages… Now our service covers all internet-connected places on Earth, and global SMS delivery rate is close to 100%. Atomic SMS Sender Key Features Atomic SMS Sender has a secure and intuitive web-based interface with functionality in mind with the following key features: Personalization – set each message to include the name of the recipient Dynamic sender ID – originator company name or […]

Being able to gauge the success of any SMS marketing campaign is critical. In order to measure any SMS campaign, there are four basic steps that should be followed: Set your objectives [What are you trying to achieve with the campaign?] Determine the measurement criteria [Will this be sales, responses, calls received etc.] Decide on a benchmark [How are you going to compare your success? – against prior campaigns, competition?] Select the right measurement tools to achieve what you have decided you need to achieve!

“Email is personal. SMS is more personal.” Although an email reaches the individual directly, is cheap, convenient and fast – this is where the similarities between email and SMS come to an end. Mobile phones do not have “Spam filters”, and as a result, it is virtually impossible for recipients to stop receiving messages – even if they do know who the sender is. The deletion process for an SMS is also longer and more tedious than for an email. People are therefore far more conscious of unwanted SMS messages than they are of traditional email Spam. It is AtomPark’s […]

A text message is typically read within 15 minutes and responded to within 60 minutes. With over 300 million wireless lines in the U.S. alone, mobile marketing’s potential for success has never been greater. But how do you get started and make the most of SMS marketing? Here are some extra important SMS Marketing tips and tricks to help you!