comments @ Email Marketing, Email Newsletters, Internet Marketing Strategies

4 Types of Emails that Should be Dumped From Your Email List



trash-can-recycle-binHey guys,

Hope you’re doing great! Email list is the real and only treasure in every email marketer’s life, as the good email list is the only thing such specialists need. This is why it’s so important to keep your list clean, updated and of a high quality. To achieve this standards you need to manage your email list the right way. I want to show you which 4 types of email addresses should be dumped from your email list. The sooner you clean your list, the faster you will get better results of your email campaigns!

  • Bounced email address. Bounces indicate that something is wrong with the email, for example it’s invalid. It’s necessary to remove such email addresses from your email list, as this is one of the alerts for the spam filters. Also such emails ruin your statistics.
  • Malformed email addresses. You need to search your email list for emails with typos in top-level domains, emails with no @ symbol, etc. Here come two solutions – delete them or fix them manually. Sure, it depends on the size of your list – to fix them or delete.
  • Fake email addresses. Fake email addresses look really abnormal because of random digits (usually more than 4 in a row) and random letters that makes no sense as words. Also sometime bots post a URL in an email field, so you have to search your email list for URLs too.
  • Inactive email addresses. Remove email addresses that receive your messages but never open them.

I know how hard it is to clean your email list, but it’s good to remember that quality matters, not size. I use Email Verification Software to remove fake, malformed and non-existing emails.

Read also:  11 Tips to Maximize Your Christmas Email Campaigns
Rate this post
Written by: Paul Shuteyev

I am an internet-marketing specialist.