Buy Now

    How to get off an email blacklist?

    by ipodorvan



    The purpose of blacklists is to protect users from suspicious emails. For example, those senders whose letters users complained about as spam get there. If the IP address or domain got there, then the mailing will not go through at all or go straight to spam. Email blacklist removal will be the way to improve your email marketing. But the best thing is never to get there using quality mass mailing software.


    What’s a blacklist?


    The letter blacklist is a data set of hindered IP addresses and domains that have been seen sending spam or infections.

    That’s why how to send bulk emails without spamming will be a priority thing to learn for every marketer not to be forced to remove email blacklist after each problematic mailing campaign.


    How you know you're blacklisted?


    To check the presence of IP or the domain in the blacklists, you may apply one of the chosen mailing software tools. How to check if your email is blacklisted?

    Even if you monitor the quality of the database and do not receive spam complaints above the norm, you still may be blacklisted. If you added a link to a blocked site or use an IP address from the black list.

    The IP may be old with a not always good history. In parallel with you, it can be used by owners of online casinos, sellers of Viagra pills and other users from spam. Therefore, it should be checked for being in the black sheets. To check, you can use the services for mail blacklist removal.

    You may find about 2 types which may be referred to such: based on domain and IP addresses:

      • Email providers and anti-spam services do not check every list.

        They combine information from different blacklists with their data to determine the reputation of the sender.


      • Lists based on the sender domain:

        This includes domains contained in suspicious links in the body of the email. If your mail contains a link to a blocked site, then it may end up in spam. Domains from such links are blacklisted.


    • Lists based on server ip address.

      Addresses are listed black in light of spam trap information and client complaints. Assuming mailings are sent from an IP address to inert addresses or clients send letters to spam, then, at that point, such an IP is impeded. Instances of such lists:
      • Barracuda
      • SpamCop.net
      • Passive Spam Block List

    Spamhaus is also one of the most popular blacklists. This project collects both domain databases and IP addresses with a bad reputation on their table of contents. Almost all providers rely on it.

    But just because Spamhaus hasn't blocked you doesn't mean you're safe. Providers still look at several lists. And getting into any of them will worsen the reputation of the sender.

    IP addresses and domains may be boycotted because of spam traps and client complaints.

    To identify spammers, lists use data about them and spam traps - "dead" email addresses. These might be client tends to that poor person been dynamic for over a year or extraordinarily made ones - unadulterated snares.

    Internet service providers may place the created trap addresses on resources - forums and blogs, where you may collect a database of addresses for further sale. If mailing is sent to such addresses, then the sender is blacklisted in 95% of cases.

    Dead email addresses are an alternate story. An abandoned address is frozen by the supplier and begins to give a blunder when you attempt to send a letter to it. The email address is frozen and has been sending an error for some time. For some mailers such a period takes at least a year.

    Then, at that point, a portion of these addresses are reestablished and start to get approaching ones, yet as of now as a snare. Falling into such a snare causes less damage than a perfect one, yet influences notoriety overall and makes harder to get off gmail blacklist. This tells the email supplier that you are not checking the nature of your endorser base and that you will turn out to be boycotted by incessant snares.

    It is impossible to avoid complaints about spam - someone accidentally marked the letter as spam, someone did not find the "Unsubscribe" button. Providers understand this, so a norm has been developed - the permissible percentage of complaints is 0.1-0.2%. It is recommended to keep the complaints rate within these limits.


    How did I get blacklisted?


    Remember that the essential and the general justification for getting into the list is the awful standing of the source.What if still my email domain is blacklisted?

    It is more likely affected by user complaints about spam and inactive addresses in the database. Keep your complaints rate within 0.1% and keep an eye on the quality of your subscriber base.


    What to do?


    That's s may be how to remove email from blacklist when you find out it get there?

    a) Find reasons why

    Check your open, unsubscribe, and complaint rates. Read the FAQ sections of blacklisted sites to find out possible reasons for blocking. If the IP is blocked, then other clients of the mail provider are probably using it and doing poor work. Eliminate any potential problems.

    b) Get in touch with support

    Admit that you have fixed the issue and request to eliminate your IP or adomain. Whenever you get a reaction, find ways to forestall re-hindering. In any case, recollect that not all lists go forward.And you might get listed once more. Yet again and in the event that the explanation is something typical, it is impossible that it will be possible to solve it the same way.


    Procedure to remove blacklist


    Here are some practical tips to remove from email blacklist or rather avoid getting there: To increase the level of trust in the emails you send and reduce the risk of them ending up in spam for the outgoing letters you may follow the steps:

      To send mail, use SMTP instead of the mail function. Add an SPF record in the domain settings. Enable DKIM signing. Information for owners of VPS and dedicated servers.

    If mail is sent from a VPS or a dedicated server, you must set a PTR record for the server's IP address. It must point to a domain, which in turn will resolve to the same IP address.

    For the incoming letters the algorithm will be as follows:

    • If emails sent to your mailbox hosted by us end up marked as spam, for your part, you can try to take the following measures:
    • Check if the sender is blacklisted. If it's there, remove it from there. Also add it to the whitelist.
    • Check the web mail filters and terms of service in your inbox and make sure there are no filters that might move emails to spam. If there are any, reconfigure them, disable or remove them.

    Also, letters can be moved to spam by one of the mail clients or services connected to your mailbox. In this situation, it is worth checking the authorization log in the box. If it is difficult to determine the problematic mail client in bulk email senders, you can try changing the password from the mailbox. This will disconnect from it the mail clients connected earlier.

    Then you can observe the situation for a while using only your mail provider. If the problem disappears, then that was the reason. After that, if necessary, it will be possible to try to identify the problematic client, one by one specifying a new password in the email clients used and monitoring the situation to get off email blacklist.

    In case services like our mail software were used, it may be necessary to disable the mailbox manually directly in these services. Or lower the anti-spam level in your mailbox settings.


    Tips to avoid getting blacklisted


    You may also apply some more useful tips on how to get removed from email blacklist for your future campaigns to prevent your new letters from getting spammed, etc.

    1) Use different IPs and domains for mailings

    This is a simple precaution. Assuming you send all letters from one IP address, and it is listed, then, at that point, all mailings will be obstructed. Thusly, it is smarter to involve separate servers for various purposes. For instance, do mass mailings from one IP, conditional mailings from another. You can likewise utilize different subdomains for educational and special messages.

    2) Set Double Opt-In

    This may ensure that case when the subscriber base will be active. When subscribing to the newsletter, the user will receive an email asking them to confirm their email address. This way you protect yourself from spam traps, unsubscribes and spam complaints. Legally, this option will be proof that you have received the user's consent to the processing of personal data.

    3) Clean up the address database regularly

    It is possible and even necessary to delete inactive addresses to improve the reputation of the sender. Low rates of opens and transitions, complaints and abandoned addresses indicate that the database is of poor quality. Based email blacklists, mail providers may suspect you of sending spam.

    4) Use reactivation mailings

    Unsubscribe those who have not woken up. Send three-letter chains to those who have not opened your newsletters for a long time, for example, with a bonus or discount offer. If after the chain it was not possible to return the subscriber, and then remove his address from the mailing list.

    5) Check validity of address

    This is another way to avoid dead addresses. Make sure that the address really exists and accepts letters. This way you protect yourself from sending pitfalls and errors even before you start sending. Email address verification services such as mass mail validator will help with this.

    In some retail CRM, for example, additional verification services are not needed. The system itself checks email and sms addresses. If the check fails, for example, an email from the disposable mailbox service is specified, then messages will not be sent, and the system itself will show this to you.

    6) Give an easy opportunity to unsubscribe

    No reason in hiding the “Unsubscribe” button and writing it in small print. For instance, in your letters, the button might be given in a similar size as the text with a CTA to download your deal.

    Adding unsubscribe button in retail CRM mailing will lessen the quantity of spam grumblings. You won't squander assets on a uninterested crowd and won't dislike mail suppliers. Furthermore, strangely, this influences faithfulness. You will show that you regard your clients and their right not to peruse messages from you.

    In retail CRM, for example, additional verification services are not needed. The system itself checks email and SMS addresses. If the check fails, for example, an email from the disposable mailbox service is specified, then messages will not be sent, and the system itself will show this.


    Final words


    The most effective method how to get off an email blacklist is a decent inquiry when you're in such difficulty. Partition of IP domains and areas for various sorts of mailing records, cleaning and approving the endorser base routinely will help. To check assuming your IP listed black, use special services. For instance, our mailing software tools.

    Besides, setting up Double Opt-In and a simple unsubscribe button will be more likely to help you reduce the risk of being blacklisted at all. When you’re already there, then now you know what to do. Good luck with that!

    Written by:
    Back to blog
    Comments (0)
    Subscribe to our news

    Subscribe to us and you will know about our latest updates and events as just they will be presented