Structure of Welcome Emails

    by Paul Shuteyev
    welcome-signHey guys, Hope you're doing great! Today I would like to talk about Welcome Emails. Such emails effect the first impression, so it's really important to make friends with the subscribers from the very first email.
    • In your first welcome email, tell about your company, its history, and its vision. Also let your subscriber know what they will be receiving from you via email, and how often.
    • In your second email, offer a free white paper, a discount, or a free trial to foster a good relationship and qualify the subscriber as a possible sales lead in the future.
    • In your subsequent emails, flow your new customer into your regular email series. But also continue to gather data so you can fine-tune your messages and deliver content your subscribers will value. You can insert a survey to gather data, for example, or insert weekly coupons and track which of them generate the strongest responses.
    Written by:
    Paul Shuteyev
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