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What is Email Marketing. A Quick Guide for Newly Email Marketers

Email marketing is currently considered to be one of the most effective ways to sell products and services online. If you don't send out bulk emails now, you should definitely consider adding this powerful marketing weapon to your arsenal of selling techniques. Why is email marketing so popular nowadays? Very simple! Marketing emailing is inexpensive, easy, and it works!

What is bulk emails marketing: some more details and how to prepare for launching the campaign

So what is email marketing? Well, as the name implies, it is sending out many emails in order to market your products or services. What's the difference between spam and bulk emailing? I'm not even going to go there, I will just ask a different question - what is the difference between smart bulk email marketing and dumb email marketing? If you think that bulk email marketing means buying a CD with 16 million e-mails for twenty bucks, you will be very disappointed by dismal results of your bulk emails marketing campaign. For about past six months I've been getting weekly messages from some company in South Korea. I don't speak Korean, never been to Korea, so this is a great example of stupid bulk e-mail marketing - I can't even read these emails. You do need to make sure that the recipients of your emails will be able to understand you. Geotargeting (targeting certain geographical area) is also very important. If you sell mountain bikes in California, why market to people in Montana?

If you don't have your own email bulk marketing list, you can purchase it. There are quite a few companies that gather e-mails, and they can sell you a list that will sell your products for you. For example, if you sell photo equipment, they can pick only e-mails of people who subscribe to photography newsletters, work professionally in this field, or selected photography as their hobby, when filling out a questionnaire. After you obtained a mailing list, you should think about the format and the content of the bulk marketing email you are about to send. We will talk about e-mail format and composition next week.

Now that you know what is bulk email marketing, your last, but very important decision is the software you use to send e-mails.

Choosing bulk email marketing program

We recommend Atomic Mail Sender as a tool for launching bulk emails marketing campaigns.

Bulk email marketing program

And here is why this bulk email marketing program is the best:

  • Built-in bulk email lists for marketing management tools - add new addresses, delete invalid ones and so on.
  • Internal SMTP server. This one is very important, since it saves you a lot of time and nerves. You can't just send out thousands of e-mails from your ISP e-mail account. First, it will take hours. Second, your account will be shut down the same day. Third, it's just impractical.
  • Support for text and HTML format. This feature is standard nowadays, but nevertheless very important, since the research shows that messages sent in HTML format are more effective.
  • Unlimited number of e-mails. You can send thousands and even millions of the newsletters with the help of this email bulk marketing software.


Email marketing: is it effective?

According to WebFX, email marketing brings $40 for each $1 spent. Another source, Inc, claims that it is 40 times more effective at reaching the target audience than social media ads. So, you can be sure that email marketing really works.

How to do email marketing campaign?

Everything is not very complicated. Collect the list of email addresses. Verify them. Create the text of the email. Choose the software and send the newsletters.

What does GDPR mean for email marketing?

This is the law about the personal data of people. According to it, you can't send emails to those who haven't agreed to receive them from you. So, collect emails with the help of subscription form with the “I agree to receive emails“ writing where the user puts a tick.

Next week: The message!
Prev week: Learn how you can automatically gather emails from files and CDs

Relevant links:

  • Atomic Mail Sender, a program to send bulkmail
  • Atomic Mailing List Manager
  • Bulk email programs for your needs

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