Hope you're doing great! We all have inactive subscribers on our lists. There's nothing bad about it and you still have 2 options - leave them alone or re-engage and have them back on your list (I mean the active part of the list). Just like in a real life, sometimes it's hard to start a conversation with a person you haven't talked to for a long time, and email marketing conversation starts with a Subject Line and the email message. That's why I would like to provide you with few tips on how to create a reminder letter for all of your inactive subscribers.
First-off, let's set the rules for our subject lines:
1. Completely different from all the other subject lines of yours
2. Simple and honest
3. Written in a conversational style
4. Not trying to sell something or push
5. Can contain questions
The idea is to remind your subscriber of you and let him choose. Don't try to sell something or offer millions of discounts. Respect your subscriber and he will probably respect your reminder. There are few question you may ask your inactive subscriber:
1. Is content still relevant?
- There is always a probability that a subscriber has changed his occupation and is not interested in your content any more.
2. Is email frequency good for you?
- Maybe your inactive subscriber would be happy to receive and understand 1 newsletter full of tips, tricks and offers per week, not 3...
3. Is this the right channel to reach you?
- Many email subscribers move to social media pages, and social fans and followers become subscribers. That's why it's extremely important to choose the right channel to reach each subscriber. Maybe your inactive email subscriber is a king-of-the-hill among his friends on Facebook or Twitter :)
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