The Most Working Email Marketing Tips. Infographic
Wanna try email marketing but don’t know where to start? Here is step-by-step guidance for you: our new mass mailing infographic. It will help you to start and improve the effectiveness of your mass mailing campaign. We put all the 18 years experience we’ve got while developing tools for email marketing.
This infographic is useful for beginners as well as for digital marketing profi.
Enjoy!
Make a plan
Let's start with an analysis of the situation and competitors. Set goals to determine the type of email newsletters. For example:
promoting a company
distributing brand information
increasing recognition
getting feedback etc.
Select a tool for mass mailing
Mind the features, price and testimonials of the instrument. Here are some of the best ones:
Will subscriber understand the essence of the newsletter after reading your 70 pixels title?
Will they be able to catch the attention of the target audience according to their field of activity and interests?
Are there any SPAM words like $$$, earn, 100%, win, make money, etc.?
The email header should sound intriguing like:
Your business is out of date!
How to book a flight for the price of a cup of coffee?
You're fired! Your boss will say if …
Read This Before [Action]
See what your competitors sold yesterday!
Segment subscriber base
760% profit growth was provided by sending newsletters relevant to the interests of subscribers. The right email subscription form will help to segment your audience according to:
Keep on improving your email marketing skills with our blog. We weekly publish useful information about digital marketing! What aspects of mass mailing campaign would you like to know next? Write in the comments!