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Top 5 Email Marketing Tips to Stay Modern in 2011

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Email 2011Greetings,

Hope you’re doing really great, ’cause today is the day to talk about the key moments of email marketing in 2011. We had a chance to test and prove few important techniques this year , so I’m going to provide you with the list of most important aspect of modern email marketing. Are you ready? I bet so! Let’s start then, I will try to keep it short and easy-2-follow.

Here is the list of most important email marketing tips in 2011:

1. Mobile friendly emails. You should make your mailings email friendly. Please check my Top 5 mobile email marketing tips.

2. Mixing email marketing with social media. Link your mailings with your social media campaigns. As an example – use your facebook fans as a real subscribers – facebook allows you to reach them with direct messages that has 100% delivery rate really great open-rate. You should really try it!

3.  Reward your subscribers. Try rewarding your subscribers for some special activities. As an example – they may be awarded with a free report if they share your mailing via Facebook, or if they forward it to a friend. This motivates your subscribers to participate in a viral-marketing campaign and spread a word about your business.

4. Avoid Sale-phrases. Really, don’t do it. It just scares people away. It really worked 3 years ago, not now. Forget about “Buy Now”, “Special offer”, “Only few days left…”, etc. The more personalized your mailings are, the highest open and click-through rates you get. And such phrases don’t make it personalized.

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5. Make your mailings interactive. And I’m not talking about polls, votes or lotteries right now. Make your subscribers act, like offering them a 30% discount and an opportunity to donate 5% to a charity – this technique is really catchy, increasing conversion rates.

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Written by: Paul Shuteyev

I am an internet-marketing specialist.