Image-only emails are rather risky. However, it's also rather doubtful to say that it's impossible to add them into your email marketing case. But why a majority of the brands ignore these images for newsletters fact? Maybe, they never dive into the pros and cons of image based newsletters deep enough to figure out what to apply in their practice with maximum use. Just look in your inbox. Are they so brave sending such newsletters or maybe they use some secret knowledge, hidden from the ordinary email marketer? Let's find that out.
Well, it could be until today, because we are going to analyze all the pros and cons of using image-based newsletters in business.
That is emails that are almost purely images with little text newsletters to no actual HTML text.
Actually, it is totally opposite to the MailChimp recommendation about the 80:20 text to image ratio. For example, Goby’s online-shop promo:
The person who has been working over this Star Wars Undies campaign put a lot of effort to please you with the design of this email marketing image. It gives a feeling that this brand really cares.
There is a list of advantages for business:
It’s obvious that eye-grabbing messages look and convert much better than boring plain text newsletters. But every beauty has a dark side, so let’s get acquainted with image-heavy email risks.
But if sending an HTML email as one giant graphic is a mistake, why brands still do it?
There are obvious pluses and minuses of images of newsletters that you should consider before you start your email campaigns. The key to success is an understanding of spam filter functioning logic & requirements, and also some knowledge of behavioral patterns of your average user. Also, you may inquiry useful data/statistics/best practices from authority research in the field to come up with cool newsletters on your own. Here are also some useful tips to consider:
Now that you are aware of the basic pros and cons of newsletters and the images to use/not to use in your email campaigns to personalize letters and illustrate the content, free your imagination and impress subscribers with the bright mass mailing campaigns design made from scratch without any risk.
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