comments 02.03.2008 Paul Shuteyev @ Email Marketing, Email Newsletters

8 Tips how to get someone’s e-mail

1. Find Email Addresses in Previous Email Correspondence If you have emailed them before, you probably have their address. Go find it now. 2. Find People in Email Address Directories or White Pages From public records to MySpace.com to email address directories and change of address services: find people and their email addresses using dedicated […]

comments 02.03.2008 Paul Shuteyev @ Email Marketing News, Marketing, Sales

Most stupid marketing trick on Ebay ever!

A guy selling nothing on eBay is promoting it as the dumbest eBay auction ever. Since the idea isn’t new (nothing has been sold on eBay before, as even he admits), it may just live up to the claim. The seller writes: Rather than put up some arbitrary item that’s worthless and intangible, I figured […]

comments 01.03.2008 Paul Shuteyev @ General

Trick: Try different places for your link in newsletters!

The place a newsletter or email marketing campaign a link appears at can be crucial for click-through. Consequently, which link goes where can be crucial for the success (if measured in click-through rates) of any email marketing effort. That’s why you’d try some new placements, pal! Segment your list or, if you can’t segment, use […]

comments 29.02.2008 Paul Shuteyev @ Marketing, Sales

9 Crazy Marketing Tricks

Here are 9 most powerful marketing advices ever. Many successful compaigns in whole world follow them with pleasure! Let’s start: 1. Stage a protest for “good customer service.” Imagine what would happen if you had picketers outside your place of business with picket signs that read something like, “We’re protesting good customer service at this […]

comments 22.02.2008 Dave Hughes @ Email Marketing

Use What Works For My Wife When Composing Your Email

Going back to the fantastic graphics I posted about on Wednesday, I wonder if you’re advertising enough in your marketing emails. If you recall, the image that represented “marketing” was a single statement, while “advertising” was the same statement repeated several times. This brings us to your email marketing message, whether it’s a newsletter or […]

comments 21.02.2008 Dave Hughes @ Email Marketing, Marketing

Successful Marketing Is Stressful

I’ve mentioned before that the process of sales can be boiled down to solving problems. Seth Godin has a great angle on this idea: That thing you’re marketing… Does it add to stress or take it away? Is it stressful to talk about it? Buy it? Get rid of it? Is it more stressful not […]

comments 20.02.2008 Dave Hughes @ Email Marketing, Marketing, Sales

Marketing, Branding, Public Relations and Advertising

Deborah Schultz has one of the best graphics I’ve ever seen up on her blog (courtesy of Brand Identity Guru), explaining the difference between marketing, branding, public relations and advertising far better than anything I’ve run across. This puts quite a few things into perspective: Notice several things…for example, marketing is represented as nothing more […]