comments 23.01.2008 Dave Hughes @ Sales

One Of The Most Powerful Words In Marketing

There’s one word that can carry quite a bit of power when used as part of your marketing message: “Free”. Admittedly, “free” doesn’t carry the weight it used to. With everyone reaching the point of becoming over-saturated with marketing messages, something that has the word “free” attached to it has almost become a turn-off…especially online. […]

comments 22.01.2008 Dave Hughes @ Email Marketing, Email Newsletters

Hello “Customer” Isn’t Effective In Email Marketing

Email marketing can be one of the most effective ways of improving your business, but there’s one simple step you can take to improve how your email campaign is received. Whenever possible, address your customer by their name. Simple, right? Unfortunately, it’s not obvious to quite a few online marketers. Everyone has received basic spam […]

comments 21.01.2008 Dave Hughes @ Email Marketing

The Most Important Part Of Your Sales Message

The internet provides some of the most exciting sales and marketing opportunities in the world today. However, even this long after the advent of internet sales, there are still those that spend quite a lot of time on their product or service and forget one of the simplest rules of sales when it comes time […]