comments 21.02.2008 Dave Hughes @ Email Marketing, Marketing

Successful Marketing Is Stressful

I’ve mentioned before that the process of sales can be boiled down to solving problems. Seth Godin has a great angle on this idea: That thing you’re marketing… Does it add to stress or take it away? Is it stressful to talk about it? Buy it? Get rid of it? Is it more stressful not […]

comments 20.02.2008 Dave Hughes @ Email Marketing, Marketing, Sales

Marketing, Branding, Public Relations and Advertising

Deborah Schultz has one of the best graphics I’ve ever seen up on her blog (courtesy of Brand Identity Guru), explaining the difference between marketing, branding, public relations and advertising far better than anything I’ve run across. This puts quite a few things into perspective: Notice several things…for example, marketing is represented as nothing more […]

comments 19.02.2008 Dave Hughes @ Email Marketing, Email Newsletters, Marketing

Get Emotional About Your Marketing

Too many times, marketers focus on the medium being used to transmit their message, instead of concentrating on the message itself. An effective marketing message will be effective no matter what medium is used to transmit it. The trick is to know how to construct an effective marketing message. Luckily, this doesn’t involve deals with […]

comments 18.02.2008 Dave Hughes @ Marketing, Sales

Don’t Miss The Affiliate Marketing Bus

While not right for everyone, there’s one method of marketing on the internet that is overlooked by many…affiliate marketing. One of the more prolific ( and most successful) affiliate marketing systems available today is the one from Amazon.com. In your travels around the web, I’m sure you’ve seen something like the bar to the right […]

comments 15.02.2008 Dave Hughes @ Email Marketing, Email Newsletters, Sales

Don’t Forget To Ask For No Sale

The car salesman sits behind his desk, fresh from yet another meeting with the sales manager. As he slides the “four-square” worksheet across his desk toward you, you have no interest in what’s written there, and tell him…for the twelfth time this hour. “Okay, what would it take to get you to buy today? Right […]

comments 14.02.2008 Dave Hughes @ Email Marketing, Email Newsletters, Marketing

One Little, Two Little, Three Little Customers…

If you had the opportunity to either tell ten people about your business or tell one million, which would you do? I’m really hoping you said “ten thousand”. Marketing is nothing more than telling people about your business while prompting them to take action. And while it’s true that marketing to ten pre-qualified targeted people […]

comments 13.02.2008 Dave Hughes @ Email Marketing, Marketing, Sales

Keep Selling Them After They’re Sold

Your best potential customers are the ones you already have. Everyone knows that repeat business can be a big key to success, but there’s another aspect of your customers you need to keep in mind…the best marketing you can receive is a current customer recommending you to their friends, family and co-workers. I’m not talking […]