comments 12.02.2008 Dave Hughes @ Email Marketing, Email Newsletters

Email Marketing Is Like Sex

Okay, I’ll give you a few moments to get those images out of your head, and we’ll continue. … Better? Okay. Now, let’s answer the question on your lips; (No, not “Have you flipped your gourd again, Dave?”) how is email marketing like sex? Sometimes, whether it works or not, and whether or not it’s […]

comments 11.02.2008 Dave Hughes @ Email Marketing, Marketing

Market Your Online Business With Posters

Believe it or not, this isn’t a guide to the best print shops to have posters done to hang up at the bus stop. I mean a completely different kind of posters…forum posters. There are many ways to utilize internet forums to further your marketing goals, and many reasons why you should. The first (and […]

comments 08.02.2008 Dave Hughes @ Marketing

Google Pagerank And You

At some point, I’m sure you’ve heard of Google Pagerank (or PR). What you may not understand is why it matters to your website. Google is, of course, the leading search engine on the internet. As a result, once your website or blog is indexed, it will more than likely become the largest source of […]

comments 07.02.2008 Dave Hughes @ Marketing, Sales

Online Marketing In The 17th Century

Obviously, there was no such thing as “online marketing” in the 17th century (probably due to incredibly low bandwidth), but you can still learn something from marketing methods in that time period…specifically the town crier. When someone takes their business online, and especially if they have an online-only business, the impulse is to promote it […]

comments 06.02.2008 Dave Hughes @ Email Marketing, Sales

Spend It To Make It

Everyone wants marketing for nothing and their traffic for free. (My apologies to Dire Straits.) And there are a lot of ways to get it done. But sometimes you want more for various reasons: You’re launching a new product. You’re offering a new service. You need your overall traffic numbers up. After months of using […]

comments 05.02.2008 Dave Hughes @ Email Marketing, Sales, Search Engine Optimisation Tips

A Customer’s Life: The Hunt For Help

When someone has a problem, need or desire, their first stop on the internet is usually Google.  For example, if a business owner is looking for a way to process credit cards for payment online (and they have no knowledge of this area), a trip to Google and a search for “credit card processing” will […]

comments 04.02.2008 Dave Hughes @ Sales

Sales May Not Be What You Think It Is

Most people have an image of “sales” as the process of convincing someone to conduct trade with you, whether you’re selling a product or providing a service…and that’s the wrong way to look at it. Effective sales is the process of solving problems. In 1938, the Dr. Roy Plunkett discoverd Teflon while working for Du […]