In the first part of the article we talked about
email marketing in general and creating mailing lists in particular. One of
the sources to gather relevant email addresses is the Internet, and Atomic
Email Hunter is a program that lets you do this. But the Internet is not the
only source. Your computer may be a great source to get email addresses. Surprised?
Don't be. I have a friend who runs his own gaming website. He is totally crazy
about games, keeps upgrading his computer about once a month, and has over
200 games installed on his machine. He started a small game reviews website
as a hobby but the website kept growing more and more popular, so he decided
to turn his hobby into business.
The only way to make money off a gaming website is to sell games or ad space.
So, he needed to contact game manufacturers first. It took him about tree
days to look through every game he had installed to find appropriate email
addresss. He could have done it in minutes, if he had Atomic Email Logger.
Atomic
Email Logger is a program that is designed to gather emails from your
files. It can do it with virtually any type of file - text, HTML, graphics,
even executable files! Great software for office managers, HR and marketing
departments, editors, journalists and other professionals.
Another great source of e-mail addresses are CDs. Most databases, directories,
address books now come on CDs. You probably purchased some of those at trade
shows. Let's say you have a heavy construction machinery leasing company.
You can purchase a CD that contains addresses of all construction companies
in your county or state, and most of them will have e-mails listed. Then you
can buy software that will gather email addresses from your CD automatically.
Atomic CD Email Extractor
is one of such programs. All you have to do is to insert a CD and the program
will do the rest automatically. The program is small but very handy. It is
a great tool for anyone who uses various directories for marketing their products.
But it can be used for other purposes as well. A lot of people back up their
e-mails on CDs. If you lost your address book and need to recover e-mail addresses,
you can use this software, instead of coping and pasting each email address
manually.
Prev week: How to gather email addresses and
create mailing lists
Next week: Bulk Email Marketing. The Whys and
Hows
Relevant links:
Atomic Email Logger
Atomic CD Email Extractor
Atomic Email Hunter - extract
from the Web