Atomic Email Marketing Blog ePochta.ru

Hey guys,

Hope you’re doing great! Christmas is coming and we all know how important this time is for all kind of marketing channels, and email marketing is not the exception, even more – it’s one of the best marketing channels to use for Christmas marketing campaigns! I will tell you how you can use Christmas-niche to boost your email marketing campaigns.

1. More opportunities to build your lists.

• Christmas time is a gift time – just offer gifts to each and every person who subscribes to your list.
• Have a special sign-up offer for receiving Christmas discounts.
• Have a special “affiliate” offer where you ask subscribers to enter friends’ email addresses which you will use to wish them a Merry Christmas.

2. More opportunities for additional mailings.

• Timing is one of the most important email marketing aspects, so if you have your mailings sent once a week, you now have a chance to send more messages and it won’t look like spam. Just don’t forget to include both call-2-action and unsubscribe :
• Wish your subscribers a Merry Christmas
• Offer special Christmas discounts
• Offer them gifts that may be related to your products, etc.

3. Additional tips.

• Make your mailings look awesome – Christmas design is one of the best things that really sells.
• Prepare some nice and warm words for your subscribers.
• Use triggered emails – set Christmas-related autoreponder on following actions – sign up, sale, first login, etc. Use it for cross-sales.
• Tell your subscribers and customers about your plans for next year – offer them one-time discounts or opportunities that will expire on Christmas.

Hey Guys,

Hope you’re doing great! Today I would like to provide you with an extra useful piece of info – we all know how different tools and software are important, but sometimes it’s so hard to find the right one. Recently StaffCop and MassMailSoftware have been included into a great listing of Top Tools where you can find hundreds of software and tools grouped by niches and topics. Hope you will find it useful – hundreds of tools and software in one place. Please check this listings out, I bet you will like it – please click the Award icon on the right to check the list of tools and software. And here is the main website –  http://www.webhostingsearch.com

Hey guys! Hope you’re doing great. I would like to share few techniques on how to design emails for mobile email campaign. Year is moving to its end, and Christmas time is one of the best times for email campaigns – special offers, discount and greetings delivered by email. All this can generate a lot of sales, and mobile email campaign is not the exception. I’ve written about email design a lot, but this time I would like to provide you with extra techniques that show the distinction between email design and mobile email design for your email campaigns. Let’s start!

Large Fonts. Mobile devices requires larger fonts to make reading comfortable. As an example – iPhone’s operating system adjusts all the fonts to it’s minimum, which is 13 points. I suggest using even larger font of 14 points is the best.

Simple Things. Keep the things simple – do not over load your design with navigation, additional widgets or images. Make it as simple as you can – message, call-2-action, button/link. Recipient won’t spend minutes on reading your message and going all your links and buttons through, so you need to provide him with the most important info and 1 link only.

Friends are one the most precious things in our life. We just can’t imagine ourselves without our friends.  So are email marketers – they can’t imagine themselves without their subscribers, and it’s extremely important to treat your subscribers as they would be your friends, as this is a gold of Email Marketing kingdom.

I would like to provide you with 4 ways on how to make and save friendship with your email subscribers. Let’s start!

1. Personalization. You should always know the name of your subscriber, and it’s even better to know his occupation or any additional info you can get, as it looks nice when you call someone by name and have the information he’s really interested in. This also helps in creating separate email lists that are interest-targeted, even if the niche is one, interests may vary!

2. Be consistent. Some of our friends send us tons of messages, some are silent for months. Be different – stay in touch with your email susbscribers consistently – do not over load them with your messages and information and don’t disappear for weeks

3. Be laconic. Include only the most important information in your emails – there is no need to write ten pages and then in the end of the message include one call-2-action link. Try to include all your message in 500 letters.

4. Know your friend. You should know when to contact each of your subscribers – i.e. Friday evening is the worst time to contact corporate partners or B2B customers, and the middle of the week is the best.

Just imagine you are a subscriber and determine what is the best method to stay in touch with a subscriber like you. Do this for all your subscriber groups and email lists.

Hey guys,

Hope you’re doing great!  As we all know internet marketing and world wide web are developing so fast these days and we can never know what kind of techniques will drive conversions next year or which niche will be the most profitable next year. Today I want to provide you with TOP 15 internet marketing predictions for 2012  I found over the web and compiled them here.

Please see the list and share your thoughts!

Hey guys,

Hope you’re doing great! I want to share with you nice digital marketing related infographics I found. This is all about digital marketing budget and spending for 2012. Let’s see how the market is about to change in 2012. Click the image to enlarge.

Thanks to the 6SMarketing.com for the infographics, full article is available here – Digital Marketing Budget for 2012

Hi guys,

Hope you’re doing great! I would like to provide with an old, but still a good trick on how to legally extract emails of all your friends on Facebook. It takes less than a minute. Step-by-step instruction:

1. Go to address.yahoo.com

2. Click on the Facebook Icon and allow Yahoo to import all the contacts from Facebook. Or go to Tools -> Import -> Facebook.

3. Now you have all the real emails of all your Facebook-friends (not @facebook.com emails, but real ones!)

4. You can now easily export all the emails to .CSV file by pressing Tools -> Export -> .CSV

This is how you can 100% legally extract all the emails for your bulk marketing needs