Email Signature

What, you don’t have a signature for your email messages and articles? Then you are missing out one of the cheapest, but most efficient marketing tools. But how do you create the perfect signature for your business?

Let me show you:

When creating your own promotional email signature, first you have to figure out how you want the reader to react. Do you want her or him to visit your web site, to purchase your products, or to join your newsletter?

Statistics

Marketing e-mails using a house list are seeing an average open rate of nearly 20%, a click-through rate of 6.64% and a conversation rate of 1.73%, according to a survey released in July by the Direct Marketing Association. Marketing e-mails are also bouncing back at a rate of 3.72% and seeing a unsubscribe rate of 0.77%.

Response rates for direct mail marketing pieces have also held steady, according to the organization, seeing rates of 3.42% for a house list and 1.38% for prospect lists.

Marketing Association also noted that outbound telemarketing to prospects had the highest response rate at 6.16%, and also the highest cost per order or lead at $309.25.

Email Marketing 2010

Hey guys, You’ve heard it a gazillion times: Make your email messages and sms campaigns more relevant. The more relevant and “personalized” the message, the higher the response rate. But how do you determine which information is necessary to make your communications more personalized and where do you start once you know that?

Before you start collecting data on your customers and prospects, determine your objectives. How you plan on using the information—for example, for promotions, for invites to special events or for up-selling opportunities—will drive the type of information you gather. Think about what you need to know from your target audience that will give you insight into who they are and their specific needs. This information includes product interests, frequency of purchase, website visits, store visits, life events (marriage, pregnancy, moving, etc.), demographic and psychographic profiles, and geographic location.

Email Marketing Steps

Well, email delivery is a tricky subject (so as any part of Email Marketing) – if you don’t contact your email list often enough, they won’t know who you are and they won’t open your email. On the other hand, if you send several emails per week to your list, you risk annoying your list members. It’s a delicate balance. Each list will be managed a little different, but here are four things to consider when you’re trying to set up your email delivery schedule. We are here to provide best Email Marketing tips, tricks and tactics, so… Let’s start!

1. Decide on a delivery style that’s right for your business.

There are a few options that you can use for email delivery – the weekly mailer style, the bi-weekly delivery or the monthly newsletter.

A weekly mailer style is similar to the weekly mailers sent through the mail by advertisers like Best Buy or Target. Weekly mailers allow you to keep your customers updated on weekly specials, but there is pressure to produce new content every week.

Email marketing

If you are considering launching email marketing campaign or just an email newsletter – these tips are written for You! These are 25 tips to help you understand email marketing and email newsletter publishing strategies.

*E-newsletters establish a regular link between brand and customer.
*Email provides instant contact for urgent announcements or releases.
*Customers can receive messages wherever they are, either at home, at work or mobile.
*Many customers spend a majority of their time at a computer where the message is delivered.
*A well crafted email campaign can provide value to, and educate customers.

Email Marketing Test

Hey guys,

We all know that best results come with testing. Actually it’s more like “time x research = money”. And Email Marketing is not the exception! Here are 6 simple steps to test email marketing campaign. Steps are highly optimized, so you can test any of your email marketing campaigns.

Step 1: Ask a Question

Start the testing process by asking a question. What are you hoping for? Determine a specific goal to accomplish rather than attempt multiple goals with one blanket approach. A series of small steps can be easy to test and analyze:

Data Loss Causes

You may think it’s unnecessary to use StaffCop or any other Data Loss Prevention Solution, but did you know that:
• 1 in 400 emails contains confidential information
• 1 in 50 network files contains confidential data
• 4 out of 5 companies have lost confidential data when a laptop was lost
• 1 in 2 USB drives contains confidential information
• The average cost of a single data breach is $14 million
• Companies that incur a data breach experience a significant increase in customer turnover—as much as 11%
• Laws in over 35 states, in addition to several federal mandates, require organizations to protect confidential information.