Atomic Email Marketing Blog ePochta.ru

Hey guys,

Hope you’re doing great and started this year like a boss! Time to get back to email campaigns and see how year 2012 is going to change rules of email marketing and make it look experienced, not older! Today I would like to describe Top 3 Email Marketing Trends for 2012 – no more random mailings, new personalization style and Email Service Provider relevancy.

1. Relevancy. Email Service Providers are the bosses of email marketing – we should play by their rules, as no email may be delivered without their consent. Spam filter and email blocking algorithms becomes more and more modern and now it’s time when emails don’t have to be marked as Spam to disappear from the inbox or go to Trash directly. That’s why it’s so important to run ethical email campaigns – ask subscriber to add you to the whitelist, ask them to allow images, and more. Yes, this is going to affect your email lists, but they will convert way better.

2. Triggered Emails. Triggered emails are one of the most converted ones. And you know why? Because people wait them, or even if they do not – they expect them. And open them. And then click. Triggered emails works better than just weekly mailings. You should use them in 2012 for sure. Don’t know when to use them? Here are few examples:

*When someone has registered to your service

*When someone has a birthday

*When someone has updated a shopping cart

*Thank-you emails, etc.

3. Personalization 2.0. It’s not enough with knowing subscriber’s name and surname this time. You should pay more attention to getting more data about your subscribers – this is how you can split your lists into smaller ones by subscribers’ interests, choices, birthday months (to offer them special prices), and many more. You will be shocked how your conversions boost.

Hey Guys,

Hope you’re doing great and had great NY party! Usually I discuss trends and modern techniques in the beginning of the new year, but this time I would like to return to the roots, the basics of digital marketing – Leads. We all know how leads are important – that’s the one of the most important things for all the internet marketers and their businesses.

Before inventing the new ways to generate leads (by the way – our new Lead Extractor software can do it automatically!) please see the list of Top 15 Lead-generators that work best. And remember – basics are called basics, because they work best!

See the list below!

Dear clients, readers, fans, followers, friends,

We wish you a Merry Christmas and a Happy New Year! Let these holidays and the coming year give us all more strength, power, will and happiness so we all can reach new heights and horizons. We are so happy to produce good software for great people – for You!

Happy Holidays!

AtomPark Software Inc.

Hi guys,

Hope you’re doing well! Many of you asked me about the legal aspect of sending bulk email messages to harvested or bought email lists. Does it fit CAN-SPAM act rules? And the answer is YES, you can send your bulk email campaigns to lists you have harvested, crawled, bought, or whatever-that’s-not-opt-in, because here are main rules the CAN-SPAM act consist of:

1. Email Header provides true info about the email content and is not misleading.
2. Subject Line provides true info about the email content and is not misleading.
3. You provide email recipients with an opt-out link/method/opportunity.
4. You identify your email as commercial and include your contact data and physical address in the email body.

Stay safe while sending bulk email messages to harvested or bought lists – just follow these rules!

Here is my video on how to extract email addresses from Twitter. I used latest Atomic Email Hunter 7.0 software which allows extracting 100 emails per minute. Please enjoy

Hey guys,

Hope you’re doing great! Christmas is coming and we all know how important this time is for all kind of marketing channels, and email marketing is not the exception, even more – it’s one of the best marketing channels to use for Christmas marketing campaigns! I will tell you how you can use Christmas-niche to boost your email marketing campaigns.

1. More opportunities to build your lists.

• Christmas time is a gift time – just offer gifts to each and every person who subscribes to your list.
• Have a special sign-up offer for receiving Christmas discounts.
• Have a special “affiliate” offer where you ask subscribers to enter friends’ email addresses which you will use to wish them a Merry Christmas.

2. More opportunities for additional mailings.

• Timing is one of the most important email marketing aspects, so if you have your mailings sent once a week, you now have a chance to send more messages and it won’t look like spam. Just don’t forget to include both call-2-action and unsubscribe :
• Wish your subscribers a Merry Christmas
• Offer special Christmas discounts
• Offer them gifts that may be related to your products, etc.

3. Additional tips.

• Make your mailings look awesome – Christmas design is one of the best things that really sells.
• Prepare some nice and warm words for your subscribers.
• Use triggered emails – set Christmas-related autoreponder on following actions – sign up, sale, first login, etc. Use it for cross-sales.
• Tell your subscribers and customers about your plans for next year – offer them one-time discounts or opportunities that will expire on Christmas.

Hey Guys,

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