Massmailsoftware Blog

Here are some real success stories that are related to SMS marketing and our software. These case studies are real. They are excellent for generating or improving SMS marketing ideas for your business. Enjoy them!   Top 16 SMS Marketing Success Stories Success Story #1 Dunkin Donuts A two month mobile interactive ad campaign in Italy has resulted in a 9% increase in sales for Dunkin Donuts, according to the two companies that created it. As a result of an SMS-based marketing campaign, customers were able to get coupons for Dunkin Donuts goods by using their mobile handsets to respond […]

Every mass mailing software is designed in its own way. They contain different features and interfaces, hence, you might need some guidance to get acquainted with a new system.  Atomic Email Studio is one of the most convenient systems: it is not only easy to operate, but it provides several solutions in one, which optimizes your efforts in email marketing. You don’t need to implement different solutions, integrate them, or work between them, as Atomic Email Studio will combine everything you need. To understand better how to work with this software, we suggest checking this tutorial and referring to it […]

Online SMS Services are not related to spam. Of course, it can be so, but it really depends on you and your business model. We wouldn’t advise you to do that if your only business model is spamming.   How online SMS services work   Let’s take AtomPark’s Online SMS Service called “Atomic SMS Sender” as an example. Atomic SMS Sender is the SMS sending service allowing for short text messages to be sent right from the web browser on your computer to cell phones worldwide. Atomic SMS Sender is a leading provider of bulk SMS messaging services with reliable […]

In November, the Mobile Marketing Association updated the definition to “a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” That’s when mobile marketing was literally redefined back in 2009.   What’s Mobile MarketingTrends   Describing mobile marketing as a set of practices reflects how it has changed in 2009 and where it is headed in 2010. To understand, it helps to consider the following few trends. Mobile is multichannel In 2010, brands and agencies increasingly will use mobile to enhance other channels, both […]

  Naturally, not everyone needs for their letter activities using subdomains for email, and not always. Assuming your organization has many assignments for email promoting and the brand, it is smarter to utilize additional brand subdomains to make different sendings from welcome to value-based by means of a mass mail sender. You will need to set a primary mail domain and subdomains for either case.   What are email subdomains?   Subdomains are used to give an individual web page a unique name. Subdomain in email address functions the same. What is an email subdomain? Here’s a definition from Braze.com: […]

  To draw the line between the cold mails & spam messages, everyone should distinguish the difference between the cold mail outreach and all the rest of possible cases that may be referred as spam. Let’s do it!   Cold outreach rules   Cold emails are those messages that are sent to the recipient without previously contacting or requesting their information. Cold emails are different from spam emails. However, if some proper procedures are not followed; cold mail can become spammed emails. For example, bulk cold mailing is spam because it may not be in the best interest of every […]

  Mail CTR or email click through rate is an active clicking factor and one of the major mail marketing measurements that shows the commitment of your interest group. Mailing click-throughs might show, whether your email can provoke individuals to make a move or not.   What is email click-through rate?   Here’s an email click through rate definition: Email ctr is the proportion of those taps on the links in your campaign emails. Be that as it may, email active visitor clicking percentage is a somewhat questionable metric it tends to be affected by many elements and unfortunately, improving […]

  The purpose of blacklists is to protect users from suspicious emails. For example, those senders whose letters users complained about as spam get there. If the IP address or domain got there, then the mailing will not go through at all or go straight to spam. Email blacklist removal will be the way to improve your email marketing. But the best thing is never to get there using quality mass mailing software.   What’s a blacklist?   The letter blacklist is a data set of hindered IP addresses and domains that have been seen sending spam or infections. That’s […]

  Mobile marketing in banks & finance has its peculiarities. Multichannel messaging has become one of the most popular communication methods with clients in the financial and banking sectors. Let’s see how multichannel mailings help improve the customer experience with banking products.   Why using mails for marketing in banks   The answer is simple as it is. This kind of fast, direct communication is ideal for marketing strategies of banks that need a fast reliable, and highly scalable tools. Only a balanced approach and careful planning can guarantee the implementation of the optimal programs for financial communications, and mails […]

44.8% is an average Open Rate for email newsletters in the education sector, according to Benchmark. If these numbers don’t tell you anything, let’s say that e-mail allows for intense communication between educational resources and their students. With its help, you will be able to retain the users, offer them new programs, analyze their results, and create target audiences for work. You may start acting on the basis of the best email marketing to schools practices, which we will discuss below.   Benefits of education direct marketing   35% of subscribers open an email impressed by the subject line. It […]