Emails arguably make the best channel for running intense marketing campaigns. In fact, 81% of small businesses leverage them as their primary channel for acquiring customers, given that a typical welcome email has an average open rate of 8%. Besides customer acquisition for sales generation, email marketing can also be critical when building brand awareness or retaining existing clients. However, you might need to integrate an email deliverability tool into your strategy, especially if you are going to get the most out of this marketing channel. Here is a definitive guide to email deliverability tools, why they are important, and […]