comments 07.06.2019 Anastasia Sukhareva @ Email Marketing, Email Marketing Tips, Email Newsletters

Email newsletter: How to remind about the important without being annoying

Email Reminders

The majority of marketers have problems with when and how to send reminders. To make the things clear I found out for you all the details on: what is email reminder, remind e-newsletters mistakes, how to create gentle email reminders, the frequency of sending such newsletters.

comments 29.05.2019 Irina Podorvan @ Email Marketing

How to Create an Email Signature That Works

Email signature

There are no other marketing channels as effective as bulk email sending. The employees, vendors, brands provide an email campaign. All of them hope that their email campaign will be successful and efficient. Unfortunately, not all expectations come true. There are many reasons why it happens, but the most common is the lack of knowledge […]

comments 14.05.2019 Irina Podorvan @ Email Marketing, Email Marketing Campaigns, Email Marketing Design, Email Marketing Strategy, Email Marketing Tips, Email Newsletters

Top 12 Email Marketing tutorials that really help

Email marketing

Do you want to start your own business, but don’t know how to make your email campaign successful? Or you have made email advertising but have no feedback. Don’t worry! We have good news for you. Catch the moment and read the list of the most useful and important articles, that will help you to improve your communication with the clients.
Are you ready? GO!

comments 20.04.2019 Anastasia Sukhareva @ Email Marketing

The best program for the professional Email Marketing: Analysis Report

The best mass mailing software

Choosing the best tool for your email campaigns can be a real challenge. You can spend hours and days looking for the best option.
But time is money, so don’t waste it and read our presentation, where we’ve analyzed the top 5 mass mailing softwares for you.
There is a list of features that is a must for a successful email campaign. We’ve checked its availability in these programs, and here is what we have.

comments 15.04.2019 Chris Donald @ Email Marketing, Email Marketing Strategy, Guest Post

How to Keep Your Emails Away from the Promotions Tab of Gmail

How to reach Gmail inbox

Moreover, even if your user does check their Promotions tab, your email will be lying in the midst of a plethora of other marketing emails. So, no matter how much of your effort goes into crafting engaging content for the readers, if your email gets buried in the Promotions tab, the chances of it being noticed are slim.
You can’t make changes to Google’s algorithms that work in the background to decide which email goes under which tab. However, you can make a few changes in your emails to make them recognized as primary emails.

comments 25.03.2019 Anastasia Sukhareva @ Email Marketing, Email Marketing Design, Email Marketing Tips, Email Newsletters

The problem of image-based newsletters: Cool but Spammy

Image-based emails

Image-only emails are rather risky. But why a majority of the brands ignore this fact? Just look in your inbox. Are they so brave sending such newsletters or maybe they use some secret knowledge, hidden from the ordinary email marketer?
Well, it could be until today, because we are going to analyze all the pros and cons of using the image-based newsletters in business.

comments 22.03.2019 Daria Ivanishina @ SMS Marketing

Geo-Targeted Text Message Campaigns

Geo-SMS-mini

Geo-fencing in SMS marketing is the key to reach your target audience and engage many new leads. Have you ever thought that you can send bulk text messages to the clients when they pass near your business location?
Read about how to use Geo-targeting SMS campaigns in mobile marketing: definition, tips and cases.