Emails are the lifeline for most online brands and businesses. As long as the emails are safely reaching the intended inboxes, your subscribers are informed about the updates from your brand. A positive email sender reputation can only help you achieve that. Read how to establish a positive sending reputation with Internet Service Providers (ISPs) by warming your IP.

Sometimes contact databases contain duplicate emails and your mailing list is one of them. Copies of contacts are very harmful to your email campaign, because subscribers receive the same newsletter again and begin to mark the it as spam. But this is only part of the problem, because everything is much worse… Want to know more and learn how to solve it? Read the article!

Difficult times always show who is who. In today’s situation, enterpreneurs and marketers start to think if they need to change the strategy according to COVID-19 or stop the deal. Nobody know what the right position is. We analyse the coronavirus brands’ reaction and mass mailing to help you understand how to behavior to save clients’ loyalty in this time.
Read the article to know what emails should be sent to increase customers’ trust.

You are a novice in email marketing and can’t decide which method to use for getting the contat list? So, we have prepared the detailed comparisom for you. Here is the review of the quality of a bought, parsed databases, and the one collected with the help of lead magnet. We have checked it with validator, so you can see result in figures.

Have you created the perfect newsletter with lots of text and pictures? Do not rush to send it, because there is one problem. Gmail clips emails. What to do with this? We have described and demonstrated in examples how to deal with evil Gmail. Read the article to avoid frequent mistakes and let readers see your email in full.

What is positioning? It is what you do with the consumer’s mindset. Positioning affects how a buyer perceives your brand, what images and associations appear in his head when mentioning the brand name. Read the article to learn more about brand positioning and how to successfully apply it in email marketing.

How to write the right promo-message and avoid mistakes? We’ve collected some sales writing tips in this article that will help experienced and novice marketers to improve sales message. We analyzed how to write a headline, body text, and call to action. Read to learn how to attract attention, show product benefits and sell.