Personalization of email newsletters is the process of creating emails that take into account the personal data of their recipients: their preferences, interests, place of residence, gender, age, and other factors. Continue reading to find out what that is and how to use it appropriately to achieve success in email marketing, which way is too challenging nowadays.

The frequency of sending email newsletters influence the effectiveness of the whole campaign. Read the article to find out how often to send emails to build strengthen email campaign.

Each marketer dreams of “Primary” and is afraid of “Spam”. In this article we tell you some tricks how to make emails hitting into Primary, Promotions and Spam.

Email marketing isn’t simple. To start a mass mailing campaign you should take into account many factors. For example, the quality of mailing base, email’s content and the most appropriate time to start the mass mailing campaign. Read the article to know what hours, day and month are the best for sending emails.

Email marketing gives a great opportunity to communicate with clients personally. You can inform them or promote goods in email. In the case of the newsletter is perfect, the customer makes a purchase. Read the article and we reveal the secrets of crafting a promo email that sells.

Mass mailing is a very important tool in your marketing strategy. With its help brands are able to communicate with customers and to convey your values. But whatever you do, you need to remember about main email marketing rules, such as compliance with the law spam and spam rules. Read this article, and you will […]

The words you use directly affect your mailing results. So, let’s consider how to get rid of spam words to reduce spam complaints and increase the deliverability of your emails in your next email campaigns.