comments 14.03.2019 Chintan | InboxArmy @ Email Marketing, Email Marketing Strategy, Email Marketing Tips, Guest Post

Applying the Principles of Dating for Successful Email Marketing

Principles of Dating in Email Marketing

So how do swoop in and leave an impression? Catchy taglines, marketing gimmicks and flashy visuals might catch your consumer’s eye. But what they really want is something more profound.
That’s the only way to make them your endgame.
Lucky for you, we’ve created an effective guide that teaches you how to achieve this feat:

comments 11.03.2019 Quinn Cooley @ Email Marketing, General, Guest Post

Taming The Masses: Skills That Empower Modern Marketers + Infographics

Top DIgital Marketing Skills

In today’s digitally empowered society, marketing is one of the most lucrative industries in the world. The feats accomplished by today’s skilled marketers are nothing short of amazing. They can capture the attention of millions of potential consumers among a global audience in only a few short hours using specialized skills and a computer.
Marketing trends are ever evolving. As a new generation takes the helm of society, marketers must adjust new tools, skills, and strategies to reach a young and increasingly the influential audience.

comments 07.03.2019 Anastasia Sukhareva @ Email Marketing, Email Marketing Campaigns, Email Marketing Tips, Email Newsletters

Hacking tips on How to stand out in the “Inbox” folder

Bright Subject line and Pre-header

There is a legend about the 100% Email Open Rate. But in fact, you’ll get such success only if you send newsletters to your family members (but there is no guarantee). The average Open Rate of the mass mailing campaigns in the marketing/advertising industry is 17.85%.
But there is a chance to make this fairytale more real.
Wanna win the perpetual battle for attention in the inbox? Read this article and find out practical hacks on how to improve the newsletters to make it noticeable for the user.

comments 14.02.2019 Daria Ivanishina @ Email Marketing, Email Marketing Campaigns

How to send bulk emails without getting blacklisted

How to send bulk emails without getting blacklisted

One of the main reasons why it is so hard for email marketers to avoid their campaigns being blacklisted is that filters toughen the requirements for filtering SPAM. That is why you can see the low open rates in your email campaign statistics – some newsletters were flagged by spam filters.
Here we are going to tell you some tips how to send bulk emails without spamming.

comments 11.02.2019 Nikola Banicek @ Guest Post, Internet Marketing Strategies, Marketing

Should Businesses Hire an In-House Marketer or Outsource to an Agency?

Digital Marketing

Take a look at any big business, and you’ll notice that many of their day-to-day operations are handled internally. But as we know, smaller businesses don’t often have this same luxury.
Whether it’s not having the right skills on board, or not being able to find the time to really put the effort in, many small businesses are being left facing a very big dilemma: do they work to create an in-house team, or do they outsource the necessary tasks to a ready-made, raring-to-go professional agency?

comments 31.01.2019 Max Chekalov @ Guest Post, Marketing, Statistics

Hacking Mobile Marketing in 2019: Infographic

Mobile Marketing Infographicc

Is mobile marketing dead, or is it only getting started? If you consider that by 2016, 62.9% of people globally owned a mobile phone, this is one marketing medium that won’t die soon.
In this post, we’ll look at how to hack mobile marketing in 2019.

comments 30.01.2019 Anastasia Sukhareva @ Events, Social Media Marketing

The Social Media Strategies Summit Comes to Anaheim, CA

SMM conference

GSMI announces the return of the leading event for senior-level marketers, the Social Media Strategies Summit in Anaheim, CA on March 19-21st. SMSS is in its 10th year and set to yet again deliver a world-class speaker line-up, the most current education on social media marketing, and unmatched networking opportunities.