comments 14.02.2019 Daria Ivanishina @ Email Marketing, Email Marketing Campaigns

How to send bulk emails without getting blacklisted

How to send bulk emails without getting blacklisted

One of the main reasons why it is so hard for email marketers to avoid their campaigns being blacklisted is that filters toughen the requirements for filtering SPAM. That is why you can see the low open rates in your email campaign statistics – some newsletters were flagged by spam filters.
Here we are going to tell you some tips how to send bulk emails without spamming.

comments 11.02.2019 Nikola Banicek @ Guest Post, Internet Marketing Strategies, Marketing

Should Businesses Hire an In-House Marketer or Outsource to an Agency?

Digital Marketing

Take a look at any big business, and you’ll notice that many of their day-to-day operations are handled internally. But as we know, smaller businesses don’t often have this same luxury.
Whether it’s not having the right skills on board, or not being able to find the time to really put the effort in, many small businesses are being left facing a very big dilemma: do they work to create an in-house team, or do they outsource the necessary tasks to a ready-made, raring-to-go professional agency?

comments 31.01.2019 Max Chekalov @ Guest Post, Marketing, Statistics

Hacking Mobile Marketing in 2019: Infographic

Mobile Marketing Infographicc

Is mobile marketing dead, or is it only getting started? If you consider that by 2016, 62.9% of people globally owned a mobile phone, this is one marketing medium that won’t die soon.
In this post, we’ll look at how to hack mobile marketing in 2019.

comments 30.01.2019 Anastasia Sukhareva @ Events, Social Media Marketing

The Social Media Strategies Summit Comes to Anaheim, CA

SMM conference

GSMI announces the return of the leading event for senior-level marketers, the Social Media Strategies Summit in Anaheim, CA on March 19-21st. SMSS is in its 10th year and set to yet again deliver a world-class speaker line-up, the most current education on social media marketing, and unmatched networking opportunities.

comments 25.01.2019 Patrick Foster @ Email Marketing, Guest Post

Why Startup Ecommerce Brands Rely on Email Marketing

Why Startup Ecommerce Brands Rely on Email Marketing

Running an e-commerce startup today provides a remarkable amount of turbulence. The highs are high indeed — get the right attention at the right times, and your brand can become a worldwide trend in a matter of minutes — but the lows can be desperately low.

So if you’re going to muster your resources and launch your store, you need to play a very smart game indeed. Your marketing strategy needs to be effective and efficient — and when it comes to digital marketing, there’s no more solid option than email marketing.
Here’s why email remains the tactic of choice for e-commerce startups everywhere:

comments 22.01.2019 Anastasia Sukhareva @ Marketing, Sales

Million dollar Marketing Quiz: How to create

quiz create

What do you think about $1 mln earnings with the help of the quiz? Sounds impossible, but this is a real case from the Zenni Optical (optics e-store). There were 9 questions of the “You’ve Been Framed” quiz that brought the brand 29 prospects, 9 655% ROI and more than $1 mln.
There is a short plan of the activities marketing department did to achieve such a great result

comments 20.12.2018 Kevin George @ B2C Email Marketing, Email Marketing, Guest Post

Email Marketing – Cost effective solution for Small Businesses

Email Marketing Solution

The guest of our blog – Kevin George, Head Monk – Marketing, tells how to handle the major problems small businesses faces in marketing: lack of resources, a thin stream of prospects owing to limited brand recognition, tight purse strings, shorthanded in the workforce. In the article, you’ll know why and how email marketing can help solve these difficulties.