Most people have an image of “sales” as the process of convincing someone to conduct trade with you, whether you’re selling a product or providing a service…and that’s the wrong way to look at it. Effective sales is the process of solving problems. In 1938, the Dr. Roy Plunkett discoverd Teflon while working for Du Pont. Full-scale production of Teflon took another ten years to get going, and even then it was only for industrial applications. Then, in the early 1950’s, a Frenchman named Marc Gregoire (who was using Teflon to prevent his fishing lines from sticking) heard his wife […]