When putting together your newsletter, it’s easy to get so caught up in concentrating on the sales aspect that you forget something very important, especially when it comes to email newsletters. Content. If your newsletter offers the subscriber no content, except for new product or service announcements and a run-down of how things are going for you, then your marketing plan will probably get little or no value from it. I’m not saying a newsletter shouldn’t have those elements included…far from it. But if that’s all you have in your newsletter, you’re limiting its effects, because the vast majority of […]