comments 15.07.2019 Maulik Patel @ Email List Building, Email Marketing

10 Email Marketing Tips to Increase B2B Sales

10 Email Marketing Tips to Increase B2B Sales

Imagine you throw a party and waiting for everyone to come. But tell me, will anyone come when they don’t even know about the party? First of all, you have to send an invitation to the party so that people know about it and think to come.
Similarly, before you start sending emails, you have to build a big email list (invite people) so that you have more people to enjoy email content.

comments 25.06.2019 Chloe Bennet @ Email Marketing, Guest Post

Writing A Customer Email With A Personalized Touch

featured_image_Write_Compelling_Support_Emails

Customers fear not being taken seriously or attended to enough in their concerns, so establishing the right tone and rhetorical voice in the greeting can go a long way to allay their fears and win them over. Do not send emails that start “Customer_73564…”, it won’t make your image any favors and it will likely lead to a decreased sense of trust in your customer…
Find more advises on how to write email newsletter, that will charm your reader in this article!

comments 07.06.2019 Anastasia Sukhareva @ Email Marketing, Email Marketing Tips, Email Newsletters

Email newsletter: How to remind about the important without being annoying

Email Reminders

The majority of marketers have problems with when and how to send reminders. To make the things clear I found out for you all the details on: what is email reminder, remind e-newsletters mistakes, how to create gentle email reminders, the frequency of sending such newsletters.

comments 20.04.2019 Anastasia Sukhareva @ Email Marketing

The best program for the professional Email Marketing: Analysis Report

The best mass mailing software

Choosing the best tool for your email campaigns can be a real challenge. You can spend hours and days looking for the best option.
But time is money, so don’t waste it and read our presentation, where we’ve analyzed the top 5 mass mailing softwares for you.
There is a list of features that is a must for a successful email campaign. We’ve checked its availability in these programs, and here is what we have.

comments 15.04.2019 Chris Donald @ Email Marketing, Email Marketing Strategy, Guest Post

How to Keep Your Emails Away from the Promotions Tab of Gmail

How to reach Gmail inbox

Moreover, even if your user does check their Promotions tab, your email will be lying in the midst of a plethora of other marketing emails. So, no matter how much of your effort goes into crafting engaging content for the readers, if your email gets buried in the Promotions tab, the chances of it being noticed are slim.
You can’t make changes to Google’s algorithms that work in the background to decide which email goes under which tab. However, you can make a few changes in your emails to make them recognized as primary emails.

comments 11.03.2019 Quinn Cooley @ Email Marketing, General, Guest Post

Taming The Masses: Skills That Empower Modern Marketers + Infographics

Top DIgital Marketing Skills

In today’s digitally empowered society, marketing is one of the most lucrative industries in the world. The feats accomplished by today’s skilled marketers are nothing short of amazing. They can capture the attention of millions of potential consumers among a global audience in only a few short hours using specialized skills and a computer.
Marketing trends are ever evolving. As a new generation takes the helm of society, marketers must adjust new tools, skills, and strategies to reach a young and increasingly the influential audience.

comments 07.03.2019 Anastasia Sukhareva @ Email Marketing, Email Marketing Campaigns, Email Marketing Tips, Email Newsletters

Hacking tips on How to stand out in the “Inbox” folder

Bright Subject line and Pre-header

There is a legend about the 100% Email Open Rate. But in fact, you’ll get such success only if you send newsletters to your family members (but there is no guarantee). The average Open Rate of the mass mailing campaigns in the marketing/advertising industry is 17.85%.
But there is a chance to make this fairytale more real.
Wanna win the perpetual battle for attention in the inbox? Read this article and find out practical hacks on how to improve the newsletters to make it noticeable for the user.