Massmailsoftware Blog

Hi friends, There are two main “styles” of  email marketing campaigns: first one is broadcast email—a uniform message sent to everyone on the list, and the second is triggered email—a message triggered by an event, time, or an action sent to a specific person for a specific reason (I mean highly personalized). The real power of personalization and relevance lies in trigger-based email. Latest researches (i.e.  “The ROI of E-mail Relevance” by Jupiter Research) have found that behaviorally targeted trigger-email campaigns get 30% higher open and click-through rates and three times the conversion rates of broadcast email. nd if that’s […]

Hi friends, Starting with 2010 is the time for Email Marketing and Social Media salvation. Becoming leader in Email Marketing gives you +1000 handicap for Social Media success, and other way round. We’ve talked much about email marketing strategies, success stories, tips and tricks, and it’s real pleasure for me to talk sometimes about social media as something really unique. Today I’d like to provide 7 assets of successful Social Media enterpreneur.  So let’s start!

Hi friends, Hope you’re doing really well. As we all know, email account is something constant for us nowadays, and it’s as personal and unique as your phone number. Email correspondance is the normal way for corporate information exchange. Here is a short excerpt from Email Statistics Report with a Forecast for 2010-2014. Hope you enjoy reading! The number of worldwide email accounts is projected to increase from over 2.9 billion in 2010, to over 3.8 billion by 2014. In 2010, 75% of all email accounts will belong to consumers, and 25% to corporate users. This ratio is expected to […]

Hi Guys, Let’s discuss email lists and subscribers again. I know it’s basics, but this time we have some tricks and tips even for basics. On any email list, there will be three populations: the people who love you – let’s call them Email Valentines, the people who like you – just like it’s on Facebook, and the group who are just hanging in there – probably they just wanted to get access to some of your special offers, just once. Atomic Email Software is designed to provide you with the high-class subscribers – those ones who will love you. […]

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People are always looking for the next great thing in email marketing, and these days much of the talk involves social-networking (hey, check our Facebook group, btw) and even social-media integration. But there is one other technology—video, yes, old-good videos… This was a taboo in email marketing—that can be integrated into your campaigns. These 4 Myths now can be laid to rest and the taboo broken. Let’s discuss these email marketing and video sharing myths!

Hi folks, As we all know, small business is still dependent on waifs and strays of economic recession. That’s why usage of social media and social network channels is leveled off. On the other hand, expectations among social media users (I mean small business owners and managers) are changed. AtomPark Software is great example of revolution in this area, as we started running AtomPark’s social media channels and groups (such as Facebook group) just after the recession. Please find small business and social media statistics 2009-2010 below – sources, usage, achievements and accomplishments included.

Mistake 3: Offering too much or too little choice Offering audiences too much choice for communicating with them creates noise. For example, if they receive the same information via Twitter, LinkedIn, email marketing, online groups, and your newsletter, at some point they will tune out and potentially miss important new information. Offering too little choice is just as problematic. For example, many organizers now use Facebook to advertise events and contests to the exclusion of traditional websites and advertising. However, the assumption that “everybody” is on Facebook—or that everyone who is on Facebook and needs the information will receive it—is […]

Hey folks, Here are few mistakes that businesses commit in using social media platforms for their marketing communications (i.e. for us it’s email marketing software niche). Well, don’t be afraid to make these mistakes, ’cause the best thing is that solutions to solve or to prevent these mistakes are included below. Mistake 1: Failing to consider the audience first Jumping on the latest, greatest communication bandwagon without first asking, “Who is my audience and is [insert new media platform here] the best way to reach them?” is the leading cause of ineffective marketing communications. That social media lacks an entry […]

Hey guys, Here are the latest Email Marketing and Social Media statistics on content sharing. Let the digits talk!