One of the largest challenges for internet marketers is that of getting potential customers to actively pay attention. Here are a few guidelines to build trust with your audience.
The call-to-action or CTA is perhaps the most important part of your marketing email. If the CTA is powerful enough, it can seal the deal right away. If not, the entire email – its copy, design and offer – is a waste.
Who are the world’s most famous marketers who sway the destinies of transnational corporations, by making them famous or plunging them into oblivion? Below there’s a list of known marketers who showed the world what it means to persuade.
Learn about Yahoo’s recent changes to DMARC policy and what they mean for email service providers.
A selection of interesting facts about email newsletters and how they have changed through the course of history.
If you’ve been into email marketing for at least one day, there’s no way you haven’t dealt with email bounces. In fact, most of internet users who use email encounter bounced emails on daily basis. Let’s take a loot at what kind of bounces there are and what we can do about them.