Massmailsoftware Blog

Hey guys, Hope you’re doing great! From time to time I receive questions regarding the deliverability – how to improve it, and what’s more important – how to determine and control it. This isn’t an easy question since there are so many factors that you “can’t” effect – blacklists, servers, IP – sure you can choose them more wisely, but still this isn’t something you can control, like your content or your list. I found a great email deliverability checklist at Emailvendorselection.com and I want to thank Linda Misauer for such a great info. Let’s start! Email Deliverability checklist How […]

Hey guys, Hope you’re doing great! Year 2013 has started and we all are waiting for new email marketing trends, techniques and 2012’s statistics. But it’s important to keep in mind best old techniques that worked good and will work good for a long time – I would like to provide you with email marketing tips that are still actual and need to be used in your campaigns. Let’s start, and let this year be the great year for all email marketers! 1. Proper and obvious links. Links are traffic-gates to your website. Make sure your links are visible, and […]

Hey guys, Hope you’re doing great! It’s sad to see when someone has left your e-store or website without making a purchase. Sometimes such people leave their emails before leaving, for example when they abandon cart or create a wishlist. I would like to provide you with tips on how to make them purchase the items they wanted. Email marketing helps us here – please read below email timing, tone and content tips and statistics.

Hey Guys, Hope you’re doing great and you had nice Holidays! New year means new horizons for email marketing niche, but it’s important to analyze the passed year. I want to share some useful email deliverability statistics I recently found. Please enjoy and keep them in mind to make your future email campaigns better!

Hey guys, Hope you’re doing great! Christmas time is coming and I would like to announce some good news for all the email marketers. StrongMail published 2013 Marketing Trends Survey results and as you can see below email marketing is still alive and kicking. Please enjoy!

Hey guys, Hope you’re doing great! We all know how email lists are important, bigger’s better plus quality over quantity. But anyway, the bigger your email list is the more chances you have to optimize it and make it even bigger and better. I would like to provide you with 4 tips on how to add more subscribers to your precious email list. Let’s start! 1. Social logins Social login can be the way of access to your product or service. Social logins are extremely useful because of two main features – social logins allow to easily register/enter, and also […]

Hey guys, Hope you’re doing great! Many of specialists and research-guys discuss the future of email marketing, but I always believed that this marketing channel is still live’n’kicking and the only future for email marketing is the bigger market and success. This Infographic below shows email-marketing-related statistics from different research groups. I guess this is the best way to be sure email marketing will have a long and shiny road ahead. Please enjoy!

Hey guys, Hope you’re doing great! I like this time of the year, right after the Halloween – we are all waiting for Christmas, then New Year’s evening, and up to St. Valentine’s Day. This is the best time to make your email campaigns even better and boost your conversions and sales. I would like to provide you with few tips on how to create holiday-ready email campaigns and get the maximum output of them. Let’s start! 1. Add Value! It’s always important to know what to offer. Review your previous campaigns and offers, this time you need something special, […]

Hey guys, Hope you’re doing great! I was always saying that it’s really important to make emails and ads, and all the campaigns in common, mobile-friendly. I’ve even shown you some statistics, but this time it’s really enough with few fresh digits. Please see the mobile statistics 2012 below!

Hey guys, Hope you’re doing great! Online marketing is developing at a speed o light, and email marketing is one of the leaders here. We all know how social media and different mobile devices effected email marketing methods, but many of email marketers still make some mistakes. I would like to provide you with 4 modern email marketing tips so your business stays up to date. Let’s start! 1. Tapping. No, I’m not talking about guitar playing techniques this time (though I would love to). Touchscreens changed our life, changed the way we interact with devices and information. If you […]