Massmailsoftware Blog

Hi guys, Hope you’re doing great! Many of you are email marketing professionals, experts and gurus, but still some of you may just have started email marketing career. When I started this 4 years ago it was so hard to follow tons of new information, new strategies, tips, tricks and more. There is so many information on email marketing on the web and it’s really hard to find out the right one to start with. That’s why I would like to provide you with 3 email content tips that will be useful for beginners and non-professionals. Please enjoy! Write to […]

Hey guy, Hope you’re doing great! Can you imagine your life without basic online communication ways like social media websites and emails? Me neither! Today I want to provide you with the social media statistics of 2011-2012 – here you will find visual charts that show age, gender, purpose and time spent statistics on social media usage. P.S. Looks like social media is for younger persons and email is for the veterans. Hope this stats will help you in your social media and email marketing campaigns!

Hey guys, Hope you’re doing well! Email marketing statistics help us to improve our campaigns along with the growing and changing market of email marketing. Latest researches show that B2C deliveries are slowly going down and B2B ones are on its way up. This means 2 things to emails marketers – B2B service and solution quantity is growing in the market, and the second one – B2B deliveries are more stable and strong to spam filters and different delivery failures. Please see the statistics below and enjoy!

Hey Guys, Hope you’re doing great! How many of you have already started mobile email campaigns along with the ordinary email campaigns? Some of email marketers feels that it’s really enough with “just normal PCs and browsers” and some of email marketers really want to expand their market and move to the next marketing heights, for example mobile email marketing. But all of us have heard few popular myths about mobile email marketing, and these myths may sound scary or stupid – but still some marketers may hold their mobile email campaigns because of these myths. And that’s bad, we […]

Hey guys, Hope you’re doing great! Do you remember the boost of video marketing and video email marketing back in 2008-2009? I do, and it was awesome and it generated a lot of great and interested leads. Many of marketers stopped using it and switched to more modern ways of marketing, like social media one. But that’s not the best option, and here I have the latest research from Web Video Marketing Council and Flimp Video Marketing. To keep it short I’ll say video marketing still works good, please see the proof below!

Hey guys, Hope you’re doing great! Some people think that email marketing is an old-school lead driving and content sharing channel and look towards the social media and social networks. Smile at them and sing a Forever-Young song, because email marketing never gets old. Latest studies from Exact Target shows that email marketing is still a TOP online purchase and content sharing channel in 2012. Please see the charts below and enjoy. Stay true, stay email!

Hey guys, Hope you’re doing great and feeling nice! You know how important first impression is, and first impression for all your subscribers is a welcome email – the first email they receive from you after subscribing. This is where their journey from the lead to the sale begins and your duty is to make your subscribers feel comfortable, informed and happy. This is why I would like to provide you with must-have elements of the perfect welcome email. I will try to make it short and easy to remember. Let’s start, enjoy! 1. Body and Subject line personalization – […]

Hi guys, Hope you’re doing great! We all know that only relevant emails generate leads and make sales, this is why it’s extremely important to segment your list and improve your targeting. Most of email marketers segment their lists by interests or products/services only, but that’s not the limit. Actually email list segmentation has no limits, so I will provide you with top 5, as these are the most easy-to-use ways. 1. Geographic Segmentation Works good for both local and international businesses. Different countries have different cultures and you need to know how to talk to your leads – know […]

Hi friends, Hope you’re doing great! Most of you run email marketing campaigns, and as experience shows most of us use just few types of mailings, or even one – just emailing your list. But that’s a big mistake, as different types or mailings bring different results and it’s good to use them all to get the maximum of your email campaigns. Here I compiled Top 6 types of email messages you should try in your email campaigns. Please see below and enjoy! Email Newsletter – most common type of email messages as it includes large amount of content, may […]

Hey guys, We’re proud to announce a new release of Atomic Mail Sender 8.0 – software, that takes your mass mailings to grand new level by automating SMTP setup, design creation, subscriber management, text spinning and email socializing. Check the video below and learn more about new features of Atomic Mail Sender. Hope you’ll enjoy!