comments 24.01.2021 Ira Byvalkevich @ Email Marketing Tips

How to Segment Email List to Increase CTR

ctr

According to HubSpot, “marketers who use segmented campaigns note as much as a 760% increase in revenue.” In email marketing, dividing a database into groups is called segmentation. Everyone’s looking for the top criteria for email segmentation that ensures a high CTR (click-through rate) for your email campaigns. When you take into account target groups, the […]

comments 21.01.2021 Irina Podorvan @ Email List Building, Email Marketing

How dangerous is your email database? Caution toxic!

How to check the validity of datebase?

The Email database is a fundament of a mass mailing campaign. We prepare the test to help you to check whether your email list is high-quality. Furthermore, we give some tips how to improve it.

comments 21.01.2021 Natalia Shmorgun @ B2B Email Marketing

“Affiliate Program: What’s that and how to make money on it?” an Interview with Affiliate manager

Affiliate marketing

Affiliate programs become more and more popular nowadays. There are many companies that propose users to promote their goods and get money for that. We aren’t an exception. Our affiliate manager tells what affiliate marketing is and how to earn on that.

comments 21.01.2021 Daria Ivanishina @ SMS Marketing

Pitfalls of the Cheap SMS Services: Trap for Scrooge

SMS services

Mobile marketing is in good progress and increases at a rapid rate.
Of course as in any business, among lots of opportunities for bulk SMS features happens fraud and unlawful acts.
People who wish to send an enormous amount of text messages for peanuts are more likely to fall prey to SMS fraud.
We are going to tell you about hidden pitfalls, illusive cheap SMS and potential traps. Forewarned is Forearmed. Let’s make sure that doesn’t happen to you.

comments 11.01.2021 Ira Byvalkevich @ Email Marketing, SMS Marketing

Bulk SMS for a Startup: How to Organize Business Promotion from Scratch

start sms business

Sending SMS helps the business to quickly interact and convert the target audience into customers, which is approved by 20 years of experience in the Atomic SMS services.

comments 28.12.2020 Ira Byvalkevich @ Email Marketing

What Was Happening to Email Marketing During 2020?

email marketing in 2020

We have inquired with marketers about the 2020 email marketing highlights & challenges. Which changes were brought by the pandemic, and what the mailers changed? If you’d like to find out what 2020 email marketing trends will more likely to prevail in the next years then read this article!

comments 23.12.2020 Kevin George @ Guest Post

Email Design Trends 2021: Scoop By Scoop

Trends in email 2021

Give your email design strategy a fresh makeover with the key email design trends to look for in 2021. Stay with us to make your efforts research-backed and result-driven for your next email campaign.