In today’s digitally empowered society, marketing is one of the most lucrative industries in the world. The feats accomplished by today’s skilled marketers are nothing short of amazing. They can capture the attention of millions of potential consumers among a global audience in only a few short hours using specialized skills and a computer.
Marketing trends are ever evolving. As a new generation takes the helm of society, marketers must adjust new tools, skills, and strategies to reach a young and increasingly the influential audience.

There is a legend about the 100% Email Open Rate. But in fact, you’ll get such success only if you send newsletters to your family members (but there is no guarantee). The average Open Rate of the mass mailing campaigns in the marketing/advertising industry is 17.85%.
But there is a chance to make this fairytale more real.
Wanna win the perpetual battle for attention in the inbox? Read this article and find out practical hacks on how to improve the newsletters to make it noticeable for the user.

One of the main reasons why it is so hard for email marketers to avoid their campaigns being blacklisted is that filters toughen the requirements for filtering SPAM. That is why you can see the low open rates in your email campaign statistics – some newsletters were flagged by spam filters.
Here we are going to tell you some tips how to send bulk emails without spamming.

Take a look at any big business, and you’ll notice that many of their day-to-day operations are handled internally. But as we know, smaller businesses don’t often have this same luxury.
Whether it’s not having the right skills on board, or not being able to find the time to really put the effort in, many small businesses are being left facing a very big dilemma: do they work to create an in-house team, or do they outsource the necessary tasks to a ready-made, raring-to-go professional agency?

Is mobile marketing dead, or is it only getting started? If you consider that by 2016, 62.9% of people globally owned a mobile phone, this is one marketing medium that won’t die soon.
In this post, we’ll look at how to hack mobile marketing in 2019.

GSMI announces the return of the leading event for senior-level marketers, the Social Media Strategies Summit in Anaheim, CA on March 19-21st. SMSS is in its 10th year and set to yet again deliver a world-class speaker line-up, the most current education on social media marketing, and unmatched networking opportunities.

Running an e-commerce startup today provides a remarkable amount of turbulence. The highs are high indeed — get the right attention at the right times, and your brand can become a worldwide trend in a matter of minutes — but the lows can be desperately low.

So if you’re going to muster your resources and launch your store, you need to play a very smart game indeed. Your marketing strategy needs to be effective and efficient — and when it comes to digital marketing, there’s no more solid option than email marketing.
Here’s why email remains the tactic of choice for e-commerce startups everywhere: