The call-to-action or CTA is perhaps the most important part of your marketing email. If the CTA is powerful enough, it can seal the deal right away. If not, the entire email – its copy, design and offer – is a waste.
Who are the world’s most famous marketers who sway the destinies of transnational corporations, by making them famous or plunging them into oblivion? Below there’s a list of known marketers who showed the world what it means to persuade.
AtomPark has released a free SMS-sending application for the iOS operating system. Using this application will allow you to send SMS campaigns directly from your iPhone or iPad. You’re no longer tied to your computer! All you need in order to send SMS messages are a mobile Internet/Wi-Fi connection, and your phone.
Learn about Yahoo’s recent changes to DMARC policy and what they mean for email service providers.
A selection of interesting facts about email newsletters and how they have changed through the course of history.
If you’ve been into email marketing for at least one day, there’s no way you haven’t dealt with email bounces. In fact, most of internet users who use email encounter bounced emails on daily basis. Let’s take a loot at what kind of bounces there are and what we can do about them.