AtomPark has released a free SMS-sending application for the iOS operating system. Using this application will allow you to send SMS campaigns directly from your iPhone or iPad. You’re no longer tied to your computer! All you need in order to send SMS messages are a mobile Internet/Wi-Fi connection, and your phone.

Learn about Yahoo’s recent changes to DMARC policy and what they mean for email service providers.

A selection of interesting facts about email newsletters and how they have changed through the course of history.

If you’ve been into email marketing for at least one day, there’s no way you haven’t dealt with email bounces. In fact, most of internet users who use email encounter bounced emails on daily basis. Let’s take a loot at what kind of bounces there are and what we can do about them.

When you shoot, you want to hit something, when you send emails to a large list of recipients, you want them to receive your email. We are going to talk about the most important things that will help your email hit the target.

The first thing that the subscriber sees when opening your mail is the subject line. The more it will intrigue the customer, the more likely that your newsletter will be opened and read.

Today we are going to talk a little bit more about legal email list building and find out how to build an email list in a healthy white-hat fashion, so that nobody wants you dead the next day after you send your newsletters (or spam emails, if you are one of those guys).