A common problem many email marketers have is being able to activate their audience. To fully get them engaged in what they are doing. Yes, the final goal might be to land a sale, but on the way to the sale having an active readership can do wonders for your bottom line.

It can be quite easy to fall into the trap of looking for “best practice” and in the process trying to identify and avoid “typical mistakes”. However, at times, looking a little bit closer at those potential mistakes can be a good way to find hidden opportunities others might avoid, or at the very least, learn lessons without paying too much of a price.

It can be quite easy to think that the purpose of email marketing is to write 3 emails with good content and then put in a sales pitch. Alternatively, warm up the readers by delivering an email course leading to a sales pitch in the end. This author stands guilty of doing that.

One of the hardest challenges most online marketers face is finding new ways of getting potential customers attention. Here are three simple ways to get email marketing ideas.

One of the largest challenges for internet marketers is that of getting potential customers to actively pay attention. Here are a few guidelines to build trust with your audience.

The call-to-action or CTA is perhaps the most important part of your marketing email. If the CTA is powerful enough, it can seal the deal right away. If not, the entire email – its copy, design and offer – is a waste.

Who are the world’s most famous marketers who sway the destinies of transnational corporations, by making them famous or plunging them into oblivion? Below there’s a list of known marketers who showed the world what it means to persuade.