Massmailsoftware Blog

Celebrating together! Atomic Mail Sender has been awarded by Top 10 Reviews with the “Excellence Award 2011”. We have received our prize and would like to share our joy with you! Please see photos below.

Hey guys, Hope you’re doing great! What I want to talk about today is one key aspect of a default email subscribers – memory and attention. Email subscribers are similar to goldfishes in this aspect – they have short memory and short attention spans. This is the main reason so many email campaigns are just ignored, or not click-through’ed. When an ordinary users receives an email, let’s say advertising email, he pays attention to it for 3-5 seconds maximum, and during this time he is thinking: 1.Who’s the sender 2. When did he subscribe to these mailings 3. Does this […]

Hey guys, AtomPark proudly announces successful SMS message delivery to Bermuda Triangle, also known as Devil’s Triangle. All sent – all delivered, no losses 🙂 Seems like boats and planes are more interesting to Devil than our messages… Now our service covers all internet-connected places on Earth, and global SMS delivery rate is close to 100%. Atomic SMS Sender Key Features Atomic SMS Sender has a secure and intuitive web-based interface with functionality in mind with the following key features: Personalization – set each message to include the name of the recipient Dynamic sender ID – originator company name or […]

Hey Email Marketers, Hope you’re doing great! Don’t feel sad after reading the word Unsubscribe, ’cause this time I want to provide you with the list of improvements that will make your unsubscribe process prefect, save your subscribers and even earn you new ones. All improvements tested with Atomic Subscription Manager I will try to make this list of improvements short and easy-2-understand 🙂 Let’s see what it includes – 1. Remove your subscribers immediate. Do not wait and remove the reader from the email list right after his unsubscription. Respect your reader’s will. 2. Make Unsubscribe visible. Do not […]

Hi Marketers! What is the cornerstone of a good marketing campaign? Right, leads. We have released a product called Atomic Lead Extractor – extracting leads has never been so easy. Just enter keywords, or specify a website or websites and lead extractor will provide you with tons of leads, including emails, names, phone numbers, IM contacts. All you need to do now is just prepare a good content and reach them via email sender or similar software. Do not lose your time and money if there’s such automatic advertising solution like Atomic Lead Extractor available. Atomic Lead Extractor will help […]

Hey email marketers, Hope all is well. As we all know there are few cornerstones of email marketing – email list, email marketing software, and content. Under content I mean design, texts, ads, graphics, and more. What I want to discuss today is email design – few tips and tricks on how to make your email newsletters more beautiful and useful. Here are 5 quick Email Design tips: 1. Embedded images. Make sure your email newsletter is looking good even without all the graphics –  such ESP as Gmail blocks images by default, and your subscriber must accept images from […]

As we all know, not each SPAM-tagged email is spam, as the users usually mark most of the unwanted emails as Spam, even if they susbscribed to some service or newsletter before. So such SPAM-tagging may really harm your email marketing campaigns – email service providers use filters, that block often spam-tagged emails, and this means that your subscribers will not receive your newsletters and other mailings, even if they really want to and are waiting for them. I would like to provide you with a  TOP 5 Ways to reduce the SPAM-tagging of your mailings: Make it easy to […]

Hey friends, So nice to prepare a fresh post for you, as I enjoyed my vacation last week. As we all know summer is like a trigger for social network visitors – summer boosts social network and social media activity: vacations, events, summits, etc, – so many info to submit to social networks and share. And today I would like to provide you with a list of questions you should ask yourself and that will definitely help you to boost your email marketing campaigns. Yes, social networks will serve us as a knowledge-base to define the right niches, customer types […]

Hey guys, Hope you’re doing great! We all are sending thousands emails to our subscribers each and every month, and we do follow some “rules” to avoid black-listing and spam filters. I would like to provide you with the exact scheme and steps of an ordinary email delivery: marketers-2-subscribers. So which technologies are used to deliver advertising emails to our subscribers? First off, your email service provider (ESP) formats your message and sends it to a mailer (MTA). The MTA adds header information about the sender (RSVP address), the ESP (IP address) and the recipient (email address). Next, the MTA […]

Subject Lines: Emails with shorter subject lines tend to outperform those with longer lines: Subject lines of 4-15 characters generated a 14.1% open rate, whereas those containing 51 or more characters had the least amount of opened emails (9.9%). The highest click rates were generated by emails with subject lines between 16 and 27 characters long (4%). Interestingly, the category which generated the most opens did not generate the highest click rate: Subject line lengths with 4-15 characters generated a 3.1% click rate. Bounces by mailing frequency: Marketers sending emails more frequently garner fewer bounces. Emails sent to subscribers less […]