Massmailsoftware Blog

Hey guys, I would like to discuss some proven and top techniques on how to gain email subscribers, ’cause we all know how important it is to build your email list the right way, using your own traffic and your own ideas. Sure, the most popular method is just putting an email subscription box somewhere in the right column of your website or blog, but that is probably not the best option if you want people to actually sign up for your email list. Let’s check Top 5 ways to gain your email subscribers. I’ll keep it short:

We all know that generating traffic and lots of it is a major key to make a living online. The problem is that over 90% of all websites fail simply because they do not generate enough traffic to sustain an ongoing income for their website. Why do only some websites become successful while others are like a dry desert? And why do some websites struggle so much while others seem to make it with less effort? Maybe you are in that category, lacking the incoming traffic to your website and if so, I would urge you to keep reading…

Hi guys! Hope you’re doing really well! I would like to discuss some basic Mobile Email Marketing techniques with you. Nowadays mobile email marketing is growing extremely fast, it went up 35% last year  in the United States – and now we have a chance to expand our email marketing campaigns to a growing quantity of a smart-phone users. Most of you are profs at creating a perfect message for your email marketing campaigns, and all I want to show now is few techniques that will help you to reach mobile users with your email newsletter. There are few differences […]

Hey  guys, we all know that social media is the best traffic-generator for last few years and Facebook is the Top 1 in the social network list, because of its advertising platform, groups, fan-pages and more than 500 million active users (half a billion!). I bet every average company has a fan-page or group on Facebook to post updates, generate traffic and drive leads to its websites. Everything is looking great, BUT there are 6 dangers of Facebook Marketing I would like to talk about – you will realize that your company’s page or group is so unstable on Facebook. […]

As we all know, the main aim of email marketing specialists is to sell digital products (or even the real ones) to their email subscribers. Sometimes you can have a list of subscribers who are not your customers, it could be so if you are running an interesting blog and not just building a list to sell your products. Ok, so you have a list of leads. Actually, all the subscribers are leads, you just need to treat them the right way to transform the list of subscribers to the list of buyers. And the main problem here is – […]

Hey guys, Hope you are doing really well! I would like to discuss email harvesting topic. On the one hand, as we all know there are hundreds of websites we can crawl emails from, on the other hand – email addresses from such places were already used by each and every email marketer who crawled them before you, so such lists will have bad open-rate and click-through rate. This is why we should always search for additional sources to extract leads from. As for me, News Groups – is the best place to search for emails. There are thousands of […]

Hey guys, As the year 2010 passed and business year 2011 have just started it is time to discuss some new Email Marketing statistics. I will keep it short and nice, showing exact facts and numbers. Let’s start, hope you will enjoy this. According to Econsultancy survey in early 2011, 72% of respondents answered that Return-of-Investment (ROI) of their email marketing campaigns is excellent or really good, and only Search Engine Optimization (SEO) technologies scored better. Also 39.4% of marketing industry executives called Email Marketing the most powerful advertising channel for their business (according to Datran Media’s 2010 Annual Marketing […]

Hey guys, I want to provide you with some great Email Marketing statistics I just stumbled upon. The data in the chart below displays customer reaction to each and every incoming advertising email. The most important aspect of this chart is that now we can track how this attitude has been changing through the last few years. Hope you enjoy! Special Thanks to MarketingProfs.com

The Mobile Marketing Association (MMA) has published Top Ten Mobile Marketing Trends to expect in 2011, also Mobile Marketing Association predicts the global growth of mobile advertising market – from $13 billion in 2010 to $14 billion in 2011, and what’s the most interesting aspect of this growth – it’s expected in Asia Pacific region, North America and Europe only. The best thing about these top 10 mobile marketing trends is that we can participate in mobile marketing evolution and not just sit and wait for these trends to come 100% true. Please enjoy!

Spam is bad, let’s face it! So new Canadian anti-spam law could cost violators up to $10 million, as said by ItBusiness.ca Private persons violating the law could be fined a maximum penalty of $1 million, while companies and organizations could be charged up to $10 million. While Bill C-28, or the Fighting Internet and Wireless Spam Act, received royal assent on December 15, the report says the new law will  be enforced in approximately 6 months from now. Email marketing and security specialist are sure that this law will not stop the most cruel way of spamming people – […]