comments: 2 13.09.2011 Paul Shuteyev @ News, Statistics

Marketing Plans for 2011-2012 – Focus Channels, Spendings, Social Media

Hey guys,

Hope you’re doing well! Today I want to provide you with the statistics on focus marketing channels (social media, email marketing, seo/sem, video, events, etc) for 2011-2012 and marketing spending for 2011-2016. It’s always good to know how market is growing and what is the best strategy to choose, so let’s see our focus marketing channels and spendings:

marketing-channels-2011-2012

social-media-channel-2011-2012interactive-marketing-statistics-research

comments: 0 09.09.2011 Paul Shuteyev @ Email Marketing, Email Newsletters, Techniques 2011

Save Your Good Name – Top 8 Ways to Avoid Spammer-Status on the Way to a Happy Email Marketer Life

sun and cloudsHey guys,

Hope you’re doing great! Today I want to provide you with the list of top 8 tips on how to avoid spammer-status and successfully run your email campaigns in future. I will try to keep them short and easy-2-understand.

Top 8 Ways to avoid spammer-status on the way to a happy email marketer life:

1. Keep track of who opts out of your email list and make sure to remove these people.
2. Include a privacy policy on your website and link to it in your opt-in form.
3. Do your research before you sign up for an email service provider.
4. Be careful if you use a rented email list.
5. Use a return address that has enough room.
6. Include clear directions on how to opt out of your email list.
7. Use a real from address.
8. Use a genuine and non-misleading subject line.
comments: 0 05.09.2011 Paul Shuteyev @ Email Marketing, Email Newsletters, News, Techniques 2011

Atomic Lead Extractor Video Tutorial – Features; How To Extract Phones and Emails

Atomic Lead Extractor – extracts leads for your business needs. Extract emails, phone numbers, Skype, MSN, ICQ, Yahoo and much more from websites and search engines. More info and technical data here – Atomic Lead Extractor.

comments: 2 01.09.2011 Paul Shuteyev @ News

Excellence Award 2011 – Atomic Mail Sender

Celebrating together! Atomic Mail Sender has been awarded by Top 10 Reviews with the “Excellence Award 2011″. We have received our prize and would like to share our joy with you! Please see photos below.

K. Makarov (CEO of AtomPark Software) with the Prize in his hands.

K. Makarov (CEO of AtomPark Software) with the Prize in his hands.

Atomic Mail Sender - Excellence Award 2011

Atomic Mail Sender - Excellence Award 2011

comments: 5 31.08.2011 Paul Shuteyev @ Email Marketing, Email Newsletters, Statistics, Techniques 2011

Rule of 5 Seconds – Email Subscribers are GoldFishes

goldfishHey guys,

Hope you’re doing great! What I want to talk about today is one key aspect of a default email subscribers – memory and attention. Email subscribers are similar to goldfishes in this aspect – they have short memory and short attention spans. This is the main reason so many email campaigns are just ignored, or not click-through’ed.

When an ordinary users receives an email, let’s say advertising email, he pays attention to it for 3-5 seconds maximum, and during this time he is thinking:

1.Who’s the sender

2. When did he subscribe to these mailings

3. Does this still fit his interests

4. Is it so interesting or useful to him to follow the call-2-action or click on the link placed in the body of email

If an ordinary email subscriber cannot answer all these questions appeared in his head in 5 seconds – he just closes the email.

Think about it next time you will be preparing your email campaign :)

comments: 2 29.08.2011 Paul Shuteyev @ General, News

Atomic SMS Sender: Bermuda Triangle – Successful Delivery

bermuda triangle devils triangleHey guys,

AtomPark proudly announces successful SMS message delivery to Bermuda Triangle, also known as Devil’s Triangle. All sent – all delivered, no losses :) Seems like boats and planes are more interesting to Devil than our messages… Now our service covers all internet-connected places on Earth, and global SMS delivery rate is close to 100%.

Atomic SMS Sender Key Features

Atomic SMS Sender has a secure and intuitive web-based interface with functionality in mind with the following key features:

  • Personalization – set each message to include the name of the recipient
  • Dynamic sender ID – originator company name or telephone number can be set dynamically (without prior registration)
  • 3 free SMS or more (upon request) to try our service
  • Scheduling SMS sending (necessary when your recipient is located in time zone other than Latvia)
  • Quick text messaging
  • Mass SMS sending by groups
  • SMS Character Counter
  • Sending speed is more than 200 SMS/sec
  • Text message validity period to 48 hours
  • Delivery reports on sent and delivered text messages
comments: 1 26.08.2011 Paul Shuteyev @ General

BlackList Check – How To Check Whether Your Emails are Blacklisted or Not

Stop sign, block, access deniedHey guys,

As we all know the worst enemy, or even a Satan, of the Email Marketing is Spam Filters and Blacklists. And it doesn’t matter what is the content of your emails and who you send them to – many good email marketers face this problem. This is all because spam filters that are not so accurate. Sure if you’re not spamming there’s just a little probability of being blacklisted, but the chance remains the chance. So here is the list of websites where you can check whether you’re blackliste or not – just enter your mail server IP address and/or domain name and do the check:

DNS Stuff
Blacklist.ie
Blacklist Check