Email is what everyone is talking about, and the topic becomes even more timely when a holiday season approaches. Today we will talk about the most effective frequency for sending letters during the holiday season. This factor tends to increase, and newsletters are sent much more frequently. This Christmas season is expected to be the […]

Hey guys, Are there any B2B representatives reading this blog? Today we will talk about tips to improve email marketing for the B2B sphere. Email marketing has proved to be the most effective marketing tool out there. But depending on the quality of an email marketing strategy, it can either grow a business or destroy […]

In our previous article we have analyzed email marketing trends for the upcoming year. We cannot ignore such an important marketing sphere as a mobile marketing. With the growth of the smartphones market the impact of mobile marketing is becoming more and more evident. Related technologies are changing all over the place and what was […]

The year of 2013 is in its final stages, and it’s the right time to talk about the subject in which we in AtomPark are most proficient. Let’s talk about email marketing trends for 2014. The good news is that email marketing is thriving. It is still considered to be the most cultivated and widespread […]

In this era of rapid development of Internet marketing in general and email marketing in particular, not everyone knows about concepts like the pre-header. However, this is an integral part of a high-quality, well-structured email. The pre-header is the text placed at the beginning of a letter; it comes right after a subject line. Typically, […]

Smartphones, initially developed for the business community, have today become widespread. Currently, the smartphone market share is over 50% in the U.S.A. and Europe. Today, 6.8 billion cell phones are used globally. The rapid expansion of smartphone use opens great opportunities to instantly engage with potential and existing customers. Mobile marketing develops as fast as […]

In our previous blog posts we talked in details about quality content as the main key to high conversion. Beyond all doubt it is the most important factor influencing the conversion. For some of you this might be a secret, but there is one more key factor defining successful conversions. To succeed in email marketing […]