comments 21.10.2013 Serge @ General

Email marketing trends 2014

The year of 2013 is in its final stages, and it’s the right time to talk about the subject in which we in AtomPark are most proficient. Let’s talk about email marketing trends for 2014. The good news is that email marketing is thriving. It is still considered to be the most cultivated and widespread […]

comments 21.10.2013 Serge @ General

Email pre-headers: why?

In this era of rapid development of Internet marketing in general and email marketing in particular, not everyone knows about concepts like the pre-header. However, this is an integral part of a high-quality, well-structured email. The pre-header is the text placed at the beginning of a letter; it comes right after a subject line. Typically, […]

comments 07.10.2013 Serge @ Email Marketing, Marketing, Social Media Marketing

Dos and don’ts of mobile marketing

Smartphones, initially developed for the business community, have today become widespread. Currently, the smartphone market share is over 50% in the U.S.A. and Europe. Today, 6.8 billion cell phones are used globally. The rapid expansion of smartphone use opens great opportunities to instantly engage with potential and existing customers. Mobile marketing develops as fast as […]

comments 26.09.2013 Serge @ Email Marketing Design

Quality design equals high conversion

In our previous blog posts we talked in details about quality content as the main key to high conversion. Beyond all doubt it is the most important factor influencing the conversion. For some of you this might be a secret, but there is one more key factor defining successful conversions. To succeed in email marketing […]

comments 15.08.2013 Serge @ Marketing, Sales

Lead generation to drive sales

Hello guys, Hope you are doing great! Today I would like to talk to you about sales. Beyond all doubt, lead generation is the fundamental basis of all sales. In simple words, lead generation is the practice of soliciting contact information from potential customers.

comments 02.08.2013 Serge @ General

Email links and high CTR

Hi guys, Hope you are doing great! If you deal with email marketing, obviously you are doing it not just to have fun. Any email marketing campaign has its purpose, and in most cases, this purpose comes down to lead generation. Sure, when making an email marketing campaign, you consider hundreds of ways to engage […]

comments 22.07.2013 Serge @ Email Marketing, Email Newsletters, Marketing

Freedom of Choice: the Unsubscribe Button

Hi guys, Hope you are doing great! Today I would like to talk to you about freedom of choice. Let’s say that you are launching a new startup. At this stage, the primary channel of promotion would be email marketing, as it’s one of the most effective and cost-efficient promotional avenues. The goal of any […]